assignment

UNIT 3 -Using
social media in
Business




Sneha Thakur

,Contents
1. Introduction to social media..............................................................................................................2
2. P1.......................................................................................................................................................4
2.1 Social media in Business/create an image or a brand for a business...........................................4
2.2 Promote products and services...................................................................................................5
2.3 Communicate with customers and provide access to customer service......................................6
2.4 Resolve queries and manage issues.............................................................................................8
3. P2- Compare two Social Media Sites.................................................................................................8
3.1 Site 1- Facebook...........................................................................................................................8
3.2 Site 2- Instagram........................................................................................................................12
4. M1- Analysing business....................................................................................................................14
4.1 The Vintage Scene Leicester......................................................................................................14
4.2 Shein..........................................................................................................................................16
5. D1....................................................................................................................................................18
5.1 Negative comments on Social Media.........................................................................................19
5.2 The time constraints associated with social media interaction and return on investment........20
5.3 Unforeseen Consequences of Posted Content...........................................................................21
5.4 Security issues related to increased company profile because of the use of social media........22
5.5 Potential for blackmail/ransom.................................................................................................23
5.6 Theft of company-sensitive information or personal information.............................................24
6. Conclusion.......................................................................................................................................25
7. References.......................................................................................................................................25




1. Introduction to social media
People use social media as a platform to communicate with one another through
applications. You can utilise applications like Twitter, Facebook, Instagram, Snapchat, and
others examples. We gain from it because it supports long-distance partnerships. There is a
tonne of long-distance-friendly applications. This entails a reduction in travel expenses.
Reduce environmental harm. Stay connected with family. Businessmen benefit from the
ability to schedule a meeting from a faraway nation since it saves them money.
An app like skype, the Microsoft team. And Messenger makes new friends. This app is good
for people who feel lonely. They can make friends here. It’s simple to use. Add as many
contacts as you like.
Social media allows users to communicate with people across the world through email,
chats, and messaging applications. These applications or programs are mostly used by

, students, businesses, and teenagers. Many students use this software to chat with their
friends. Businesses use to have meetings via video conferencing. For example
o Tik Tok
o Snapchat
o Instagram
o Facebook
o Pinterest


Positive about Social Media:
o Access to research
o Share feelings and opinions
o Get more confidant


Negative about Social Media:
o risk for depression
o Suicidal thoughts
o Loneliness
o Bullying


According to studies, Facebook is the most visited website on the planet. Facebook has
about 3 billion monthly users. The website Facebook enables users. to communicate online
with friends and strangers. Users of this site are free to share whatever they choose,
including images, movies, music, articles, and their ideas. Facebook is compulsive and rife
with errors in language. This site has a lot of postings, and the timelines sometimes have a
lot of drama. However. here are four positive aspects of Facebook:
 With an internet connection, you can keep track of your friends and family from
anywhere in the world.

 The service allows users to communicate instantly with people all over the world.

 It also helps police find suspects.

 Also, Facebook gave consumers more options and better deals on goods by opening
an online market where businesses compete.
Here are four negative aspects of Facebook
 Facebook can exacerbate loneliness.
 Sitting in front of a computer for a long time and eating can also lead to weight
gain.
 Lack of emotional connection. There is no emotional connection because there is
no personal contact. Sharing feelings in person has a greater impact than sharing
them on Facebook.
 Causes distractions