Explain with examples how different market research methods are
appropriate to assist different market situations
Introduction:
In this task it would be explained how the 6 types of market research used by
pinewood hotel are appropriate enough in order to assist the different market
situations.
Market Research Method Marketing Situation Example
1 Surveys- It is the fixed of The Pinewood Hotel is always One of the biggest company in technology in
data designed by asking researching over to find out nowadays is Apple due to the fact that they
individuals questions who their target audience are using surveys in an appropriate way by
either in person, on see.As a result they are doing finding out exactly what their customers
paper, by phone or on-line this by using primary research want from their devices; they then figure out
method through surveys as how to make those wants a reality.
this is a simple ,faster and
cheap way of finding out what Through their market research that is called
their customers are thinking “Apple Customer Pulse” which are online
over their services.However surveys, helps the company to compile and
the bad aspect of surveys is if analyze the obtained data faster the as the
the people are taking it surveys are easy to administer, without much
serious over competing those effort. This makes the market research more
surveys therefore the date appealing to those that participate, as well as
could be biased and to the company.
unvaoid.In addition Pinewood
hotel people are doing it by These surveys have led to different designs
asking their customers to rate and modifications of Apple products. Such
Pinewood Hotel on a scale of modifications include having bigger screens
1 to 10 on aspects such as to view videos and games more clearly.
quality and overall
experience. Ong, Josh. “Apple Initiating.” “Customer
Pulse” Market Research Focus Group.
AppleInsider, 4 May 2011. Web. 20 Mar.
2015.
<http://appleinsider.com/articles/11/05/05/a
pple_initiates_customer_pulse_market_rese
arch_focus_group.html>.
2 Interviews- It is a private Interviews give the researcher An example of this research would be by
meeting between people a more detailed response on collecting a sample of people from different
appropriate to assist different market situations
Introduction:
In this task it would be explained how the 6 types of market research used by
pinewood hotel are appropriate enough in order to assist the different market
situations.
Market Research Method Marketing Situation Example
1 Surveys- It is the fixed of The Pinewood Hotel is always One of the biggest company in technology in
data designed by asking researching over to find out nowadays is Apple due to the fact that they
individuals questions who their target audience are using surveys in an appropriate way by
either in person, on see.As a result they are doing finding out exactly what their customers
paper, by phone or on-line this by using primary research want from their devices; they then figure out
method through surveys as how to make those wants a reality.
this is a simple ,faster and
cheap way of finding out what Through their market research that is called
their customers are thinking “Apple Customer Pulse” which are online
over their services.However surveys, helps the company to compile and
the bad aspect of surveys is if analyze the obtained data faster the as the
the people are taking it surveys are easy to administer, without much
serious over competing those effort. This makes the market research more
surveys therefore the date appealing to those that participate, as well as
could be biased and to the company.
unvaoid.In addition Pinewood
hotel people are doing it by These surveys have led to different designs
asking their customers to rate and modifications of Apple products. Such
Pinewood Hotel on a scale of modifications include having bigger screens
1 to 10 on aspects such as to view videos and games more clearly.
quality and overall
experience. Ong, Josh. “Apple Initiating.” “Customer
Pulse” Market Research Focus Group.
AppleInsider, 4 May 2011. Web. 20 Mar.
2015.
<http://appleinsider.com/articles/11/05/05/a
pple_initiates_customer_pulse_market_rese
arch_focus_group.html>.
2 Interviews- It is a private Interviews give the researcher An example of this research would be by
meeting between people a more detailed response on collecting a sample of people from different
