BUSINESS PLAN Assignment 2
Unit 3: Using social media in
Business
,Contents
Business Plan:.............................................................................................................................................................................................6
What the business does?................................................................................................................................................................6
How does the business deliver its product or service to customers?..................................................................6
The purpose of the social media campaign:........................................................................................................................6
The target audience for the campaign:....................................................................................................................................7
Social Media sites that will be used:.........................................................................................................................................8
Feedback:.......................................................................................................................................................................................................9
Part 3 Justification for Decisions:..................................................................................................................................................12
, Part 1 Business Plan
Name of the Insert something appropriate
business
What the business Explain here what exactly your business does. Explain
does? exactly what makes it unique. E.g. Don’t just say ‘my
business is a shoe company that sells shoes’ This should
be at least a paragraph giving a brief summary of what
exactly makes your business different to similar ones out
there.
1 Paragraph (7-10 lines min)
How does the This section is not just literally how your product or
business deliver its service is delivered physically but how do your customers
product or service to know you even exist? (remember you do not have a social
customers? media campaign yet, so you cannot use that). So how do
you customers know about your business?? How do you
currently sell to them e.g. do you have a website, a shop,
word of mouth?
1 Paragraph (7-10 lines min)
What is the purpose For example, do they want to use social media for the direct selling
of the social media of a product and service, to create an image/brand, for customer
service, to drive traffic to the company website or a combination of
campaign? all of those?
Here you explain why you are now going to create a
social media campaign, explain from some of the topics
we looked at in assignment 1 on why exactly a social
media presence is beneficial to you and your customers.
You can also talk about the previous section on how your
business currently delivers its product/service.
3-4 Paragraphs (7-10 lines min)
Unit 3: Using social media in
Business
,Contents
Business Plan:.............................................................................................................................................................................................6
What the business does?................................................................................................................................................................6
How does the business deliver its product or service to customers?..................................................................6
The purpose of the social media campaign:........................................................................................................................6
The target audience for the campaign:....................................................................................................................................7
Social Media sites that will be used:.........................................................................................................................................8
Feedback:.......................................................................................................................................................................................................9
Part 3 Justification for Decisions:..................................................................................................................................................12
, Part 1 Business Plan
Name of the Insert something appropriate
business
What the business Explain here what exactly your business does. Explain
does? exactly what makes it unique. E.g. Don’t just say ‘my
business is a shoe company that sells shoes’ This should
be at least a paragraph giving a brief summary of what
exactly makes your business different to similar ones out
there.
1 Paragraph (7-10 lines min)
How does the This section is not just literally how your product or
business deliver its service is delivered physically but how do your customers
product or service to know you even exist? (remember you do not have a social
customers? media campaign yet, so you cannot use that). So how do
you customers know about your business?? How do you
currently sell to them e.g. do you have a website, a shop,
word of mouth?
1 Paragraph (7-10 lines min)
What is the purpose For example, do they want to use social media for the direct selling
of the social media of a product and service, to create an image/brand, for customer
service, to drive traffic to the company website or a combination of
campaign? all of those?
Here you explain why you are now going to create a
social media campaign, explain from some of the topics
we looked at in assignment 1 on why exactly a social
media presence is beneficial to you and your customers.
You can also talk about the previous section on how your
business currently delivers its product/service.
3-4 Paragraphs (7-10 lines min)
