P3 Describe how a selected organisation uses marketing
research to contribute to the development of its marketing plan
P4 use marketing research for marketing planning
Abdulalah Al-Jobore
,Marketing research
As along as the business is running its day-to-day operation and provid
customers with product or service, they will need to understand its targ
audience, the customer’s needs and its interest, and know how to mak
their product or service stand out from the other competitors in the ma
Market research will help Adidas to understand the markets they are
selling their service and product into it, as this will infuence the busine
decisions because they will know more about their customers, competi
and the markets.
Adidas use market research to providing them with the latest and upda
information about their market in order to improve their products/servi
and they make important decisions using this information they have.
, Primary and secondary researc
The businesses uses two diferent methods that gather information:
primary research
secondary research
These two diferent methods are completely diferent from each other.
diference is related to how these methods are used in order to collect
data, whether the research is original that the company collect the rese
by themselves (primary research) or theses research comes from anoth
source of data as this mean the data are already been collected.
The information that used in both primary and secondary research are
either it can be internal (data within the business) or external (data com
from another business or source that could come form the outside of
business).
,Primary research is information that has been collected for the frst time by the bus
mean it has not been collected before, the internal primary research information sour
Business’ sales fgures
Data about customers (customer database)
External primary data source:
Questionnaires
Surveys
Interviews
Adidas used questioners, surveys and face-to-face interviews as a primary research, t
methods help them to increase the information they have on customers and understa
customers. They use the primary research to develop and improve their products and
when ofering diferent promotional advertising and sales deals, this helps them to att
customers.
, Secondary research is data that already exists and you do not have to collect by y
as other people/organisation has collect before. Secondary data are gathered either
or external data/
Internal secondary data:
Sales fgures
Previous marketing research data
External secondary data:
Government sources
Books and newspapers
Websites
Industry reports from governments
Public records
Adidas uses secondary research in order to fnd more about its competitors as they u
reports, websites ad pubic records to help them to advertise for business and to be d
from the way that other competitors have used. They increase the wide range of pro
as trainers and clothes that attract new customers to the business.
research to contribute to the development of its marketing plan
P4 use marketing research for marketing planning
Abdulalah Al-Jobore
,Marketing research
As along as the business is running its day-to-day operation and provid
customers with product or service, they will need to understand its targ
audience, the customer’s needs and its interest, and know how to mak
their product or service stand out from the other competitors in the ma
Market research will help Adidas to understand the markets they are
selling their service and product into it, as this will infuence the busine
decisions because they will know more about their customers, competi
and the markets.
Adidas use market research to providing them with the latest and upda
information about their market in order to improve their products/servi
and they make important decisions using this information they have.
, Primary and secondary researc
The businesses uses two diferent methods that gather information:
primary research
secondary research
These two diferent methods are completely diferent from each other.
diference is related to how these methods are used in order to collect
data, whether the research is original that the company collect the rese
by themselves (primary research) or theses research comes from anoth
source of data as this mean the data are already been collected.
The information that used in both primary and secondary research are
either it can be internal (data within the business) or external (data com
from another business or source that could come form the outside of
business).
,Primary research is information that has been collected for the frst time by the bus
mean it has not been collected before, the internal primary research information sour
Business’ sales fgures
Data about customers (customer database)
External primary data source:
Questionnaires
Surveys
Interviews
Adidas used questioners, surveys and face-to-face interviews as a primary research, t
methods help them to increase the information they have on customers and understa
customers. They use the primary research to develop and improve their products and
when ofering diferent promotional advertising and sales deals, this helps them to att
customers.
, Secondary research is data that already exists and you do not have to collect by y
as other people/organisation has collect before. Secondary data are gathered either
or external data/
Internal secondary data:
Sales fgures
Previous marketing research data
External secondary data:
Government sources
Books and newspapers
Websites
Industry reports from governments
Public records
Adidas uses secondary research in order to fnd more about its competitors as they u
reports, websites ad pubic records to help them to advertise for business and to be d
from the way that other competitors have used. They increase the wide range of pro
as trainers and clothes that attract new customers to the business.
