Presentation by
Martin
Customer and Internationa
Williams
Module Leader Market Analysis
UMKDFG-15-M
Assessment Brief
October 2021
, Assessment
The assessment at the end of the module is a case study analysis and a reflection
• A case study analysis – 2,500 words – 80% of the mark
• A reflection on one of the models you used – 500 words – 20% of the mark
This means that there is a total of 3,000 words but they must be split this way – don’t spe
300 words on your reflection so you can write 2,700 words on your case study! We will sto
reading after the word limit is reached, so please don’t go over the limit for each section.
You will be given a case study to analyse, using the concepts and frameworks we have sho
you throughout the module.
Week 4 – the Marketing Audit – will be particularly important, as you will need to include y
own marketing audit as an appendix.
The pass mark is 50%.
The deadline for submission, which will be via Blackboard, is 14.00 UK-time on 24th
January.
Martin
Customer and Internationa
Williams
Module Leader Market Analysis
UMKDFG-15-M
Assessment Brief
October 2021
, Assessment
The assessment at the end of the module is a case study analysis and a reflection
• A case study analysis – 2,500 words – 80% of the mark
• A reflection on one of the models you used – 500 words – 20% of the mark
This means that there is a total of 3,000 words but they must be split this way – don’t spe
300 words on your reflection so you can write 2,700 words on your case study! We will sto
reading after the word limit is reached, so please don’t go over the limit for each section.
You will be given a case study to analyse, using the concepts and frameworks we have sho
you throughout the module.
Week 4 – the Marketing Audit – will be particularly important, as you will need to include y
own marketing audit as an appendix.
The pass mark is 50%.
The deadline for submission, which will be via Blackboard, is 14.00 UK-time on 24th
January.
