99237273
James Tilley
Unit 12 – Internet Marketnn
P3 – Explain the beneftt to cuttomert of a butinett utinn Internet
Marketnn
Feature Beneft
Access website through Customers can instantly access the website to browse and purchase
both mobile and holidays whenever they feel like, 24 hours, 7 days a week.
computer sites 24/7 Customers will not feel as pressured due to them being able to
purchase the goods ofered by both Asos and Thomas Cook at any
time. nn top of this, the customers will not have to wait for a specifc
opening time of the website, like they would have to if they purchased
the goods or services at a retail store. Therefore, the customers can
save time over ofine methods, and purchase whenever they desire,
rather than being forced to visit the store when it is open and purchase
only through these methods. nne disadvantage of this to Thomas Cook
is that customers would not be pressured by the sales agents, and
therefore may not make the purchase.
For Asos, one disadvantage may be purchasing an item at night and
then the next day not wanting it, when it arrives sending it back to
them.
However, the introduction of a mobile website and computer browser
will help to maximise sales, as well as views of the product or service
for both retailers. This is because these sites will be able to be accessed
from any location while on a mobile phone, only being limited by the
amount of data and the strength of the internet in the location.
Therefore, people will be able to search for products or services
ofered by both Asos and Thomas Cook anywhere, while at work on
their break, in the car, in bed or even while on the toilet.
Filtered searches and Customers have an extreme level of control when searching for goods,
Drop Down Menus from the ability to flter through price, discount, reviews, or even by
other aspects. For Thomas Cook, this may include adult only, LGBT or
wheelchair friendly, by facilities, such as a pool, hot tub, number of
bedrooms, or by the age range of the guests, whereas with Asos other
methods of fltering may include colour, size or other methods.
Due to this ability to flter, customers will be able to quickly fnd the
items they desire to purchase, and will be more likely to fnd their ideal
product and subsequently purchase this item.
Traditional ofine store methods of fltering results included fltering
by, style, size, location and name. To be able to use these methods, the
customer must enter the store and manually look through their stock,
which will cost the customers a lot of time, however, the internet has
helped to decrease the amount of time the customers are searching
through the introduction of an increase in the number of flters,
including both price and recommendations to this list. This is a beneft
to the customers as they can clearly identify the cheapest products, as
well as those with the best recommendations, without having to
manually search through fles to fnd what they want.
1
James Tilley
Unit 12 – Internet Marketnn
P3 – Explain the beneftt to cuttomert of a butinett utinn Internet
Marketnn
Feature Beneft
Access website through Customers can instantly access the website to browse and purchase
both mobile and holidays whenever they feel like, 24 hours, 7 days a week.
computer sites 24/7 Customers will not feel as pressured due to them being able to
purchase the goods ofered by both Asos and Thomas Cook at any
time. nn top of this, the customers will not have to wait for a specifc
opening time of the website, like they would have to if they purchased
the goods or services at a retail store. Therefore, the customers can
save time over ofine methods, and purchase whenever they desire,
rather than being forced to visit the store when it is open and purchase
only through these methods. nne disadvantage of this to Thomas Cook
is that customers would not be pressured by the sales agents, and
therefore may not make the purchase.
For Asos, one disadvantage may be purchasing an item at night and
then the next day not wanting it, when it arrives sending it back to
them.
However, the introduction of a mobile website and computer browser
will help to maximise sales, as well as views of the product or service
for both retailers. This is because these sites will be able to be accessed
from any location while on a mobile phone, only being limited by the
amount of data and the strength of the internet in the location.
Therefore, people will be able to search for products or services
ofered by both Asos and Thomas Cook anywhere, while at work on
their break, in the car, in bed or even while on the toilet.
Filtered searches and Customers have an extreme level of control when searching for goods,
Drop Down Menus from the ability to flter through price, discount, reviews, or even by
other aspects. For Thomas Cook, this may include adult only, LGBT or
wheelchair friendly, by facilities, such as a pool, hot tub, number of
bedrooms, or by the age range of the guests, whereas with Asos other
methods of fltering may include colour, size or other methods.
Due to this ability to flter, customers will be able to quickly fnd the
items they desire to purchase, and will be more likely to fnd their ideal
product and subsequently purchase this item.
Traditional ofine store methods of fltering results included fltering
by, style, size, location and name. To be able to use these methods, the
customer must enter the store and manually look through their stock,
which will cost the customers a lot of time, however, the internet has
helped to decrease the amount of time the customers are searching
through the introduction of an increase in the number of flters,
including both price and recommendations to this list. This is a beneft
to the customers as they can clearly identify the cheapest products, as
well as those with the best recommendations, without having to
manually search through fles to fnd what they want.
1
