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Unit 12 - Internet Marketing in Business P3 M1

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level 3 business extended diploma Unit 12 - Internet Marketing in Business P3 M1

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Unit 12 p3



Introduction

I will be creatnn a report that will explain the beneftt to cuttomert of a butinett utinn internet
marketnn.

Comparing and selecting benefts

Cuttomert are able to view what productt are available all in
an eaty format. They can compare pricet eatily from webtite
to webtite, from the comfort of their homet, inttead of
vititnn a number of retail outlett. It allowt teeinn which
product it cheaper. Alto cuttomert are able to open
different window tabt to compare pricet or featuret of the
product/tervice they with to purchate nivinn the cuttomer
value for their money. Furthermore it allowt price
trantparency for cuttomert.




Comprehensive and up to date product:

Althounh cuttomert can not touch, tmell tatte or tee any tample productt the webtite providet
total product informaton. There it vitual imanet available, and in tome catet a 3D video to view the
product even beter. The product informaton includet the price and the featuret of the product and
colour optont if relevant and maybe promotonal dealt if the productt on tale. Providinn clear and
contittent product informaton to all utert, thit allowt lett chance of mitinterpretaton/ mithearinn
of the talet perton in a ttore.

Dynamic pricing:

Cuttomert are able to thop online which tavet them tme from havinn to no to the ttore, the facility
of the web enablet the butinettet to adjutt pricet quickly for example: airline tckett, vouchert, the
price dependt on the tme when the tervice it provided or the commodity it delivered.

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