Adam El Masmoudi Garcia
D1
Navigation – I have given a score of 8/10 to Toys r us because navigation in their page is intuitive
and easy to use. I have given Apple a score of 9/10 because their website is intuitive, easy to use and
most importantly, it helps visitors find the content they’re looking for quickly, without fuss. Apple’s
website has a large navigation bar at the top, which remains there consistently whichever section of
the site you go to, so if you are unclear on where to go or what to look for, you can always use it.
Simplicity – I have given a score of 6/10 to Toys r us because there are so many things to distract
someone from the reason they came to the website, which is finding a product. However, I have given
Apple a score of 9/10 because Apple’s homepage simply shows off their most recent work and
provides you with a few easily understood categories to help you get to the information you want to
see. Apple, rather than hitting you with everything they’ve got in the name of usability, they use
smaller bits of information to lead you to the place that holds the content you’re really after.
Clarity - I have given a score of 8/10 to Toys r us because when choosing a category, such as “Toys”
in the top navigation bar, you get a sub navigation listing all related products relevant for this
category. I have given Apple a score of 10/10 because there is no distraction, making it very easy to
pursue your goals on the site. When choosing the category “Mac” in the top navigation, you get a
visual overview of the different Mac products available. Besides, you get a sub navigation listing all
related products relevant for this category.
Usability – I have given a score of 9/10 to Toys r us because the usability in this website is pretty
clear. On the top, there is a search field, allowing us to search the site for any random term. Below,
there is the top navigation menu featuring the central content categories of the site. When clicking on
the links, we get a dropdown menu with all the content available within that category, which makes it
clear and easy to use.
I have also given Apple a score of 9/10 because at the top, there is the home button (Apple), which
redirects us to the main page and alongside it the top navigation menu featuring the central content
categories of the site, including a search field. When clicking on the links, we get a dropdown menu
with all the content available within that category, which makes it clear and easy to use.
White Space - I have given a score of 8/10 to Toys r us because in terms of white space, the website
ensures that gaps aren’t too big and there is limited unnecessary space. I have given Apple a score of
10/10 because even though there is a lot of white space, only relevant content is presented in a clean
and straightforward way. However, the design of their homepage has a very effective use of white
space that ensures as a customer, your eye is drawn to the product on the image slider.
Spacing - I have given a score of 8/10 to Toys r us because the space between items and promotions
on the page is appropriate for users to interpret and understand the context efficiently, however there
are so many products and images in one page that one may get confused. I have given Apple a score
of 10/10 because the space between items and promotions on the page is appropriate for users to
interpret and understand the context efficiently.
Alignment - I have given a score of 8/10 to Toys r us because in this website text and images are
placed in a way that doesn’t disrupt the content and it´s easy to follow, even though sometimes one
may get confused. I have given Apple a score of 9/10 because in this website text and images are
placed in a way that doesn’t disrupt the content and it´s easy to follow, and also it is very simple and
professional.
D1
Navigation – I have given a score of 8/10 to Toys r us because navigation in their page is intuitive
and easy to use. I have given Apple a score of 9/10 because their website is intuitive, easy to use and
most importantly, it helps visitors find the content they’re looking for quickly, without fuss. Apple’s
website has a large navigation bar at the top, which remains there consistently whichever section of
the site you go to, so if you are unclear on where to go or what to look for, you can always use it.
Simplicity – I have given a score of 6/10 to Toys r us because there are so many things to distract
someone from the reason they came to the website, which is finding a product. However, I have given
Apple a score of 9/10 because Apple’s homepage simply shows off their most recent work and
provides you with a few easily understood categories to help you get to the information you want to
see. Apple, rather than hitting you with everything they’ve got in the name of usability, they use
smaller bits of information to lead you to the place that holds the content you’re really after.
Clarity - I have given a score of 8/10 to Toys r us because when choosing a category, such as “Toys”
in the top navigation bar, you get a sub navigation listing all related products relevant for this
category. I have given Apple a score of 10/10 because there is no distraction, making it very easy to
pursue your goals on the site. When choosing the category “Mac” in the top navigation, you get a
visual overview of the different Mac products available. Besides, you get a sub navigation listing all
related products relevant for this category.
Usability – I have given a score of 9/10 to Toys r us because the usability in this website is pretty
clear. On the top, there is a search field, allowing us to search the site for any random term. Below,
there is the top navigation menu featuring the central content categories of the site. When clicking on
the links, we get a dropdown menu with all the content available within that category, which makes it
clear and easy to use.
I have also given Apple a score of 9/10 because at the top, there is the home button (Apple), which
redirects us to the main page and alongside it the top navigation menu featuring the central content
categories of the site, including a search field. When clicking on the links, we get a dropdown menu
with all the content available within that category, which makes it clear and easy to use.
White Space - I have given a score of 8/10 to Toys r us because in terms of white space, the website
ensures that gaps aren’t too big and there is limited unnecessary space. I have given Apple a score of
10/10 because even though there is a lot of white space, only relevant content is presented in a clean
and straightforward way. However, the design of their homepage has a very effective use of white
space that ensures as a customer, your eye is drawn to the product on the image slider.
Spacing - I have given a score of 8/10 to Toys r us because the space between items and promotions
on the page is appropriate for users to interpret and understand the context efficiently, however there
are so many products and images in one page that one may get confused. I have given Apple a score
of 10/10 because the space between items and promotions on the page is appropriate for users to
interpret and understand the context efficiently.
Alignment - I have given a score of 8/10 to Toys r us because in this website text and images are
placed in a way that doesn’t disrupt the content and it´s easy to follow, even though sometimes one
may get confused. I have given Apple a score of 9/10 because in this website text and images are
placed in a way that doesn’t disrupt the content and it´s easy to follow, and also it is very simple and
professional.
