Adam El Masmoudi Garcia
Website 1
The first website I’ve chosen to evaluate is an American toy and juvenile-products retailer, named Toys r’ us. Below I have evaluated it according to the
principles of web design.
Usability
The usability in this website is pretty clear.
On the top, there is a search field, allowing us to search the site
for any random term. Below, there is the top navigation menu
featuring the central content categories of the site. When
clicking on the links, we get a dropdown menu with all the
content available within that category, which makes it clear
and easy to use. This is good as it allows users to navigate
through the website freely and if they don´t know how to look
for an item, they can just type it in the search bar. What they
could do to improve this is include a live chat so if users still
aren’t able to find something or have problems with making a
purchase they can click on “Live Chat” and talk live with
someone from Toys r us which would help them find a solution
or solve their issue.
Clarity
Clarity is seen throughout the website. An example would be
when you choose the category “Toys” in the top navigation
you get a sub navigation listing all related products relevant for
this category. Clearly, you are not distracted from the main
goal, which is to make a purchase. The clear design makes the
website intuitive to use. The search facility is an advantage as
it is featured at the top of the screen, which is similar to most
websites, and you can find it on every page of the website.
This is really helpful to customers as if they aren’t able to find
a product they are able to just type it in there and the website
will make the search for them, especially for young kids which
could be sometimes hard for them to find something.
Website 1
The first website I’ve chosen to evaluate is an American toy and juvenile-products retailer, named Toys r’ us. Below I have evaluated it according to the
principles of web design.
Usability
The usability in this website is pretty clear.
On the top, there is a search field, allowing us to search the site
for any random term. Below, there is the top navigation menu
featuring the central content categories of the site. When
clicking on the links, we get a dropdown menu with all the
content available within that category, which makes it clear
and easy to use. This is good as it allows users to navigate
through the website freely and if they don´t know how to look
for an item, they can just type it in the search bar. What they
could do to improve this is include a live chat so if users still
aren’t able to find something or have problems with making a
purchase they can click on “Live Chat” and talk live with
someone from Toys r us which would help them find a solution
or solve their issue.
Clarity
Clarity is seen throughout the website. An example would be
when you choose the category “Toys” in the top navigation
you get a sub navigation listing all related products relevant for
this category. Clearly, you are not distracted from the main
goal, which is to make a purchase. The clear design makes the
website intuitive to use. The search facility is an advantage as
it is featured at the top of the screen, which is similar to most
websites, and you can find it on every page of the website.
This is really helpful to customers as if they aren’t able to find
a product they are able to just type it in there and the website
will make the search for them, especially for young kids which
could be sometimes hard for them to find something.
