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Summary key question for learning theories description and explanation full answer format

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description of the key question Would it be a good idea for airline companies to offer treatment for fear of flying? explanation of the key question through classical & operant conditioning , social learning theory and cognitive theory. research support for systematic desensitisation as a potentially useful treatment for fear of flying.

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Data from structured interview relies on self-reporting : limits validity of responses as most

closed Qs and pps often chose a response of “best fit” (social desirability): their true view

might not be “best matched”

Low ecological: unnatural environment exposed to phobia through watching video of

flying: doesn’t reflect their real-life display of their aerophobia

Ethics

Informed consent ✅

Right to withdraw ✅

Deception of control group: deprived of SD =harm

Lessened : placed on waiting list for treatment


KEY QUESTION

Would it be a good idea for airline companies to offer treatment

programmes for fear of flying?

Describe

30% of people flying find air travel challenging though not all find it terrifying

⅓ people uncomfortable /afraid of flying

Due to events like 9/11 : more anxious abt flying

“Pace of contemporary life” from Guardian article :being able to travel by plane is smth
people expect to be able to do

Easyjet : 1 in 6 people has fear of flying

Airlines charge £ 389 for their treatment courses so not everyone wants to spend high
amounts of money + lack of access to cities with airports



43

, =miss out opportunity to help improve their lives by missing out on job opportunities

As airlines responsible for their passengers, argue that they should be ones providing
support ?

Explain

CC: person stressed at airport b/C of all that they have had to do b4 leaving for a trip,
then they can learn to associate their anxious feelings with flying or just airport

Airline companies should provide free treatment as aero phobias can be acquired in
their care

E.g. airplane journey NS

Bad turbulence UCS = fear UCR

NS (plane) - CS = CR (fear of flying)

OC: fear learned through pattern of reinforcements : child cuddled by parent when flying
or abt to fly b/C of their fear : learns to be fearful for the reward

Should not provide free treatment as phobia maintained by -ve reinforcement where
they avoid treatment programmes so get reward of not having to face their fear , so
lessen / remove unpleasant anxiety

Impact airlines as lose both customers and money

Programmes cost 389£ : force them to increase price of their tickets impacting wider
society as makes flights less affordable

SIL : fear learned through social learning : someone person looks up to may be afraid of
flying so fear is imitated / someone is observed being afraid of flying and rewarded

Someone doesn’t want to go somewhere and has to go by plane -if show fear: don’t
have to travel : someone watching that bhv might learn that fear




44

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Uploaded on
January 4, 2024
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