Unit 33 - P2
Kojar Ahmed
Most if not all businesses will implement the internet into their business plan, this can be
done by creating social media accounts for your business or by creating a dedicated website
where consumers can buy or browse your products. With the ever growing presence of the
internet, it has become vital now more than ever to get your businesses name out there, this
can be done by having an online presence and is an especially popular method for smaller
businesses who lack the funds to buy a domain for their own website.
Not only can the business use the internet to sell their products, but it can also be
implemented into other parts of the business, such as when conducting market research or
interacting with their customers, this helps improve the businesses public image because
they can respond to customer service issues and can properly tailor their advertising to their
target market.
There are certain advantages and disadvantages to using the internet in a business, these
are:
Connecting - Via the Internet, business owners and employees can connect to customers
and other members of the community easier than ever. Instead of having to call or visit the
store to obtain information about its product or service, customers can email the store to get
an answer. The growth of social media has given business owners another easy way to
connect with customers, who can follow the business's Twitter page or "Like" the business
on Facebook.
Information - If you try to learn the store hours of a business without a website, you may
have to call several times and get transferred to an operator just to get an answer to your
simple question. If the business has a website, however, you can obtain this information
quickly and easily. Business websites can provide customers with a wealth of relevant
information, including contact information, product description and company history.
Sales - Having a website that offers customers the ability to shop online can quickly help
improve a company's financial bottom line. Many consumers prefer shopping online because
of its ease and convenience; they can shop when they want, with no lines and with no
visiting the store in person. Online stores are also ideal for consumers who don't live within a
reasonable distance from a store. Through the Internet, these consumers can still shop at
the store.
Impersonal - The only arguable disadvantage to the proliferation of the Internet in modern-
day business is that some of the correspondence between customers and businesses can
become impersonal. Prior to the Internet, a customer with a complaint could contact the
store manager and voice her concern in person. When this person now voices her concern
through an email, she may receive a form letter back, which doesn't give her the satisfaction
of dealing with a human.
Source:http://smallbusiness.chron.com/advantages-disadvantages-business-using-internet-
business-activity-27359.html
Certain businesses such as Amazon and eBay will decide to solely have an online presence,
this allows them to save on expenses that come with leasing or buying a building. They can
Kojar Ahmed
Most if not all businesses will implement the internet into their business plan, this can be
done by creating social media accounts for your business or by creating a dedicated website
where consumers can buy or browse your products. With the ever growing presence of the
internet, it has become vital now more than ever to get your businesses name out there, this
can be done by having an online presence and is an especially popular method for smaller
businesses who lack the funds to buy a domain for their own website.
Not only can the business use the internet to sell their products, but it can also be
implemented into other parts of the business, such as when conducting market research or
interacting with their customers, this helps improve the businesses public image because
they can respond to customer service issues and can properly tailor their advertising to their
target market.
There are certain advantages and disadvantages to using the internet in a business, these
are:
Connecting - Via the Internet, business owners and employees can connect to customers
and other members of the community easier than ever. Instead of having to call or visit the
store to obtain information about its product or service, customers can email the store to get
an answer. The growth of social media has given business owners another easy way to
connect with customers, who can follow the business's Twitter page or "Like" the business
on Facebook.
Information - If you try to learn the store hours of a business without a website, you may
have to call several times and get transferred to an operator just to get an answer to your
simple question. If the business has a website, however, you can obtain this information
quickly and easily. Business websites can provide customers with a wealth of relevant
information, including contact information, product description and company history.
Sales - Having a website that offers customers the ability to shop online can quickly help
improve a company's financial bottom line. Many consumers prefer shopping online because
of its ease and convenience; they can shop when they want, with no lines and with no
visiting the store in person. Online stores are also ideal for consumers who don't live within a
reasonable distance from a store. Through the Internet, these consumers can still shop at
the store.
Impersonal - The only arguable disadvantage to the proliferation of the Internet in modern-
day business is that some of the correspondence between customers and businesses can
become impersonal. Prior to the Internet, a customer with a complaint could contact the
store manager and voice her concern in person. When this person now voices her concern
through an email, she may receive a form letter back, which doesn't give her the satisfaction
of dealing with a human.
Source:http://smallbusiness.chron.com/advantages-disadvantages-business-using-internet-
business-activity-27359.html
Certain businesses such as Amazon and eBay will decide to solely have an online presence,
this allows them to save on expenses that come with leasing or buying a building. They can
