D1 – Analyse Sainsbury’s successes
Sainsbury’s being a public limited company has allowed for Sainsbury’s to thrive and to be
successful, this is because it has granted them access to more capital than they would get if
their ownership was different, such as being a private limited, and with this capital it has
allowed them to grow internally, with access to better trained staff with experience and
specialists as well as being able to have the best assets, such as equipment or vehicles. Being
a PLC also means that they allowed further opportunity for growth into different
countries/markets.
Adding value means that Sainsbury’s is going to be more successful, an example of a way in
which Sainsbury’s adds value is through the convenience of having a lot of stores around the
country, this is going to help them be more successful because, when there is a lot of store
then not only is it going to be easier for the customer to find one, the customer is also going
to perceive Sainsbury’s as already being a respectful and successful business, as they have
grown all across the country, and worth their time and most importantly their money. This is
going to result in an increase in customer base and an increase in their revenue and as such
meaning making them successful. This is reflected in Sainsbury’s Annual Report as it says
“This year we opened 98 convenience store during the year reaching over 707 stores. The
business now generates sales of over £2.2 billion and delivered over 16% growth… over 7
million customer transactions.” This shows that by increasing the amount of stores, and as
such, they convince, has resulted in them making a lot of money, showing that there is a
positive correlation between the number stores and how successful they are.
Another way that Sainsbury’s adds value is by giving out, to
their customers, Nectar cards, this is a cards that allows
customers to collect “Nectar Points,” and this then can be
converted into real life money that can be redeemed at the
tills to take money off of their bill, for example after
accumulating five hundred points the customer will be able
to get £2.50 off the price of their shopping. Having this one
card will mean that customers
(https://mycoupons.sainsburys.co.uk/eu/v16151/themes/sainsburys/images/nectarcard-example.png ) won’t
need to
go searching for, and collecting paper vouchers they will have the discount in one place
making it incredibly convenient for the customer as it can easily fit into their purse or wallet,
also if the card is lost or damaged Sainsbury’s will be able to easily and quickly replace it.
Sainsbury has even had the added incentive of allowing the customers to collect and redeem
the Nectar Points with over five hundred plus brands including Argos, BP, Debenhams and
many more. The Nectar branch allows for customers, to voice their feedback or for help
through mediums such as chat live online, phoning them or tweeting at them at them
showing this is a customer-orientated project and that they are willing to provide customers
support whenever and wherever. All of the incentives showing that Sainsbury’s is customer
driven is going to hugely encourage customer loyalty, as they are going to perceive
Sainsbury’s as a worthwhile place of shopping, making them better than their competition.
This is what makes Sainsbury’s very successful.
Sainsbury’s being a public limited company has allowed for Sainsbury’s to thrive and to be
successful, this is because it has granted them access to more capital than they would get if
their ownership was different, such as being a private limited, and with this capital it has
allowed them to grow internally, with access to better trained staff with experience and
specialists as well as being able to have the best assets, such as equipment or vehicles. Being
a PLC also means that they allowed further opportunity for growth into different
countries/markets.
Adding value means that Sainsbury’s is going to be more successful, an example of a way in
which Sainsbury’s adds value is through the convenience of having a lot of stores around the
country, this is going to help them be more successful because, when there is a lot of store
then not only is it going to be easier for the customer to find one, the customer is also going
to perceive Sainsbury’s as already being a respectful and successful business, as they have
grown all across the country, and worth their time and most importantly their money. This is
going to result in an increase in customer base and an increase in their revenue and as such
meaning making them successful. This is reflected in Sainsbury’s Annual Report as it says
“This year we opened 98 convenience store during the year reaching over 707 stores. The
business now generates sales of over £2.2 billion and delivered over 16% growth… over 7
million customer transactions.” This shows that by increasing the amount of stores, and as
such, they convince, has resulted in them making a lot of money, showing that there is a
positive correlation between the number stores and how successful they are.
Another way that Sainsbury’s adds value is by giving out, to
their customers, Nectar cards, this is a cards that allows
customers to collect “Nectar Points,” and this then can be
converted into real life money that can be redeemed at the
tills to take money off of their bill, for example after
accumulating five hundred points the customer will be able
to get £2.50 off the price of their shopping. Having this one
card will mean that customers
(https://mycoupons.sainsburys.co.uk/eu/v16151/themes/sainsburys/images/nectarcard-example.png ) won’t
need to
go searching for, and collecting paper vouchers they will have the discount in one place
making it incredibly convenient for the customer as it can easily fit into their purse or wallet,
also if the card is lost or damaged Sainsbury’s will be able to easily and quickly replace it.
Sainsbury has even had the added incentive of allowing the customers to collect and redeem
the Nectar Points with over five hundred plus brands including Argos, BP, Debenhams and
many more. The Nectar branch allows for customers, to voice their feedback or for help
through mediums such as chat live online, phoning them or tweeting at them at them
showing this is a customer-orientated project and that they are willing to provide customers
support whenever and wherever. All of the incentives showing that Sainsbury’s is customer
driven is going to hugely encourage customer loyalty, as they are going to perceive
Sainsbury’s as a worthwhile place of shopping, making them better than their competition.
This is what makes Sainsbury’s very successful.
