Unit 10 Market Research in Business - P4

Unit 10 - P4
Kojar Ahmed

Bottled Water Questionnaire
Brief – To understand consumer needs and trends when it comes to the purchase of bottled water,
and to discover which brand is seen as the most favourable in the eyes of the public.

Age: 15 – 18

1. Address(Optional)_____________ 19 – 25

Telephone (Optional) ____________ 26 - 30

30+

Gender: Male Female Prefer not to say



2. How often do you purchase bottled water? (Please Tick One)

Once a week 1-3 times a week 5+ Times a week Never


3. Which Brand do you purchase most often? (Please Tick One)

Evian Buxton Fiji Smartwater Other

Please Specify (If Other) __________



4. What is the most appealing aspect of this brand? (Please Tick One)

Price Brand Name Design Size Other

Please Specify (If Other) __________



5. How much would you be willing to spend on a bottle of water? (Please Tick One)

25p 50p 80p £1.00 £1.00+


6. What is your preferred size of bottled water? (Please Tick One)

0.5 litres 1 Litre 1.5 Litre Other

Please Specify (If Other) __________



7. How important is a bottle’s design to you?

Very Important Slightly Important Not very important Irrelevant

8. What is your preferred cap type?