Identification = person changes their compliance= person changes Internalisation = person changes
public behaviour and their private their public behaviour but not public behaviour and private
beliefs, only while they are in the their private beliefs. Short term beliefs. Long term
presence of the group they are
identifying with. Short term
Informational Social
Types and explanations of Normative Social
Influence - desire to be
influence Influence - desire to
right, cognitive process
be liked, public
(individual follows
conformity (fear of
behaviour if they think its
rejection)
right)
Criticism: Normative Social
Influence doesn’t affect everyone in
the same way (affiliators)
public behaviour and their private their public behaviour but not public behaviour and private
beliefs, only while they are in the their private beliefs. Short term beliefs. Long term
presence of the group they are
identifying with. Short term
Informational Social
Types and explanations of Normative Social
Influence - desire to be
influence Influence - desire to
right, cognitive process
be liked, public
(individual follows
conformity (fear of
behaviour if they think its
rejection)
right)
Criticism: Normative Social
Influence doesn’t affect everyone in
the same way (affiliators)
