Intellectual Property Priorities Assignment Instructions

Profiting from consumer spending and paying out dividends to shareholders are the goals of a well-balanced corporation. Profits may remain generated by providing an outstanding client experience and a high return on investment (ROI). Customers devoted to a brand are more inclined to promote it to their friends and colleagues. Word-of-mouth marketing is promoting a business and its products by having people speak about it. As a result of good word-of-mouth, more consumers might be a win-win scenario for both the firm and the customers. Innovating is one technique to meet the consumer's need for better goods. When customers' requirements remain addressed, they are more pleased. Companies may improve their goods and services by listening to their consumers' suggestions, complaints, and comments. This may result in higher customer satisfaction and a better customer bond. A for-profit company's operations create revenue. A portion of a company's profits must remain provided to shareholders and research teams to fulfil its innovation goal. Using the company's retained profits to develop new items provides a healthy balance between consumer satisfaction and shareholder dividends.According to Ragulina (2019), my 2-year-old sister's allergic reaction to condiments in March 2017 caused her to become red and swell up her ears instantly. Fortunately, the nearest hospital was just a few minutes away, and she was soon on her way to recovery. In addition to her eczema, we learned that she had a variety of food allergies. Despite our best efforts, we are unsure what else she has an allergy to. That's why my mom always has an EpiPen with her. My stepfather's job at a military base hospital entitles my sister to two free EpiPens monthly. In 2011, one EpiPen cost $165; in 2012, the price climbed by 32%. Due to EpiPen's one-year product shelf life, manufacturers may have spent more money on raw ingredients to match the increased demand, resulting in a price rise. A rival of Mylan's joined the market in 2013 but had to recall its product soon after. Mylan boosted the cost of EpiPen by $300 within two years, which resulted in greater returns for stockholders, a market capitalization of $3 billion, and a stock tank of more than 12% in only five days" according to a press release. The anti-allergy device's maker capitalized on customer demand. Our family is fortunate enough to be able to buy an EpiPen, yet this life-saving medicine is out of reach for many others.According to Duval-Couetil at el. (2021) having a sister and a nephew who need EpiPens at all times has persuaded me to modify how I run the company. Customers come first, whether there is a competition or not. My company's idea will remain protected by trademark and patent, and the price will be low enough for the general people to afford. If they are in love with their brother and sister, there is nothing in them that will lead them to fail" (1 John 2:10 New International Version). If the company's investors are dissatisfied with my choice to keep the price low, they may always sell their shares back to me. I hope that God will lead me to investors who have been through the anguish of allergic reactions and are prepared to fund a company that promotes socially acceptable business methods.