AC2.2 Evaluate the effectiveness of media used in campaigns for change
Assessment Criteria Mark band 1 Mark band 2 Mark band 3
Limited evaluation of the effectiveness of media used Some evaluation of the effectiveness of a Clear and detailed evaluation of
AC2.2 Evaluate the effectiveness of media used in in campaigns for change. Evidence is mainly range of media used in relevant campaigns effectiveness of a range of media used in
campaigns for change descriptive and limited in range. for change. Response is largely descriptive relevant campaigns for change. Clear
but includes some appropriate judgements. evidence of well-reasoned judgements
(1-5) (6-10) to support conclusions.
(11-15)
JAIYA SANDHU
In order to gain 15 marks, you should include 4 media types evaluating their strengths and limitations within the context of a range of campaign examples with plenty of
evidence such as statistics on effectiveness. Use the table below to help prepare enough material for your assessment – do not use a table format for this in the
assessment however.
Type of media Definition Advantages/Good Points Disadvantages/Bad Points Real life campaign example? Effective-
yes/no
Define the method briefly in the What are the advantages of What are the disadvantages of Make reference to a real life campaign
context of campaigns – What is a using a ___ in a campaign for using a ___ in a campaign for where a ____has been used effectively
Example: ____ blog? change? (Aim for 3 developed change? (Aim for 3 developed or ineffectively? How – try to include
points) points) evidence/statistics.
Very descriptive / informative Not as popular as other media UNLOCK NO
A regularly updated website or web Become reliable and reputation options , outdated resources, does Use blog to promote their work
page, typically one run by an Accessible to everyone who has not hit target audience Form of diary, in-depth updates on
individual or small group, that is internet Not accessible to people who do progress of current campaigns
written in an informal or Free of charge not have internet (homeless, Contains links to articles and other
conversational style. Link to social media pages for elderly) sources of information.
people to find out more and Can be misleading, false Useful to people who want to help and
Blogs donate information as it is derived from research into the treatment of convicted
Allow people to express views opinions, bias. offenders.
and opinion on specific topic Time consuming therefore hard to Although, it would probably only be
keep up to date accessed by those who are already
HAS to be found aware of the campaign.
Less accessible → not as many people
e.g recent blog post got 2 likes and NO
shares on Facebook
TIME TO CHANGE YES
Viral messaging involves passing Makes the conversation of Does Not reach people who don't Coaster created as part of the campaign
messages from person to person men's mental health use social media or internet → to end mental health discrimination.
via social media. AS with a cold Reaches a larger audience than MIssed out older people Raising awareness in pubs and tweets, a
Viral Messaging
virus, one person may spread the just those in the pub Tweet went viral to spread messages
message to many tohr, who in turn Spreads more quickly more quickly and to a wider range of
spreadit further and so on. people. “Is there a mate missing around
Assessment Criteria Mark band 1 Mark band 2 Mark band 3
Limited evaluation of the effectiveness of media used Some evaluation of the effectiveness of a Clear and detailed evaluation of
AC2.2 Evaluate the effectiveness of media used in in campaigns for change. Evidence is mainly range of media used in relevant campaigns effectiveness of a range of media used in
campaigns for change descriptive and limited in range. for change. Response is largely descriptive relevant campaigns for change. Clear
but includes some appropriate judgements. evidence of well-reasoned judgements
(1-5) (6-10) to support conclusions.
(11-15)
JAIYA SANDHU
In order to gain 15 marks, you should include 4 media types evaluating their strengths and limitations within the context of a range of campaign examples with plenty of
evidence such as statistics on effectiveness. Use the table below to help prepare enough material for your assessment – do not use a table format for this in the
assessment however.
Type of media Definition Advantages/Good Points Disadvantages/Bad Points Real life campaign example? Effective-
yes/no
Define the method briefly in the What are the advantages of What are the disadvantages of Make reference to a real life campaign
context of campaigns – What is a using a ___ in a campaign for using a ___ in a campaign for where a ____has been used effectively
Example: ____ blog? change? (Aim for 3 developed change? (Aim for 3 developed or ineffectively? How – try to include
points) points) evidence/statistics.
Very descriptive / informative Not as popular as other media UNLOCK NO
A regularly updated website or web Become reliable and reputation options , outdated resources, does Use blog to promote their work
page, typically one run by an Accessible to everyone who has not hit target audience Form of diary, in-depth updates on
individual or small group, that is internet Not accessible to people who do progress of current campaigns
written in an informal or Free of charge not have internet (homeless, Contains links to articles and other
conversational style. Link to social media pages for elderly) sources of information.
people to find out more and Can be misleading, false Useful to people who want to help and
Blogs donate information as it is derived from research into the treatment of convicted
Allow people to express views opinions, bias. offenders.
and opinion on specific topic Time consuming therefore hard to Although, it would probably only be
keep up to date accessed by those who are already
HAS to be found aware of the campaign.
Less accessible → not as many people
e.g recent blog post got 2 likes and NO
shares on Facebook
TIME TO CHANGE YES
Viral messaging involves passing Makes the conversation of Does Not reach people who don't Coaster created as part of the campaign
messages from person to person men's mental health use social media or internet → to end mental health discrimination.
via social media. AS with a cold Reaches a larger audience than MIssed out older people Raising awareness in pubs and tweets, a
Viral Messaging
virus, one person may spread the just those in the pub Tweet went viral to spread messages
message to many tohr, who in turn Spreads more quickly more quickly and to a wider range of
spreadit further and so on. people. “Is there a mate missing around
