Week 5
UNIT 12: INTERNET MARKETING
Internet Marketing Tactics (P2)
Internet Marketing Definition Public Sector Private Sector Charity
Tactic Organisation Organisation
Online promotion Online advertising, also Labour Amazon.com Red Cross
called online marketing or
Internet advertising or web
advertising, is a form of
marketing and advertising
which uses the Internet to
deliver.
Individualised market Personalized marketing, or Government petitions Argos.co.uk Change.gov
attention one-to-one marketing, is
a marketing strategy by
which companies leverage
data analysis and digital
technology to
deliver individualized
messages and product
offerings to current or
prospective customers.
Mass customisation Mass customization is a Moodle Amazon.com Cancer Research UK
marketing and manufacturing
technique that combines the
flexibility and personalization
of custom-made products
with the low unit costs
UNIT 12: INTERNET MARKETING
Internet Marketing Tactics (P2)
Internet Marketing Definition Public Sector Private Sector Charity
Tactic Organisation Organisation
Online promotion Online advertising, also Labour Amazon.com Red Cross
called online marketing or
Internet advertising or web
advertising, is a form of
marketing and advertising
which uses the Internet to
deliver.
Individualised market Personalized marketing, or Government petitions Argos.co.uk Change.gov
attention one-to-one marketing, is
a marketing strategy by
which companies leverage
data analysis and digital
technology to
deliver individualized
messages and product
offerings to current or
prospective customers.
Mass customisation Mass customization is a Moodle Amazon.com Cancer Research UK
marketing and manufacturing
technique that combines the
flexibility and personalization
of custom-made products
with the low unit costs
