● Minority influence is a type of social influence that motivates individuals to reject established majority group norms.
● It usually results in internalisation.
AO1:
Consistency: Commitment:
● When people first become aware of the differing view of the minority they ● Being in the minority inevitably br
assume that the minority are wrong. However, if the minority are consistent in staying with the majority. Therefo
their approach people start to consider their message more carefully. There are suggests certainty in the face of th
two types of consistency:
● When the minority shows commit
● Intra-individual consistency: differences observed within the same person over it makes the majority start to take
time.
● The increase in the influence of th
● Inter-individual consistency: differences observed between people. make sacrifices is also referred to
Flexibility: Moscovici - Factors affecting minor
● A rigid minority that refuses to compromise can be perceived as dogmatic and
narrow-minded. Procedure:
● A group of 6 were asked to view 3
● This is off-putting to the majority and instead members of the minority need to intensity. They were asked to state
be prepared to adapt their point of view and accept reasonable and valid ● Each group had confederates who
counter arguments. thirds of the trials.
● The second group were exposed t
● The third group had no confedera
Findings:
● They found that when the minorit
participants gave the incorrect an
● This dropped to 1.25% incorrect a
with their answers.
● 32% of the participants gave at lea
● The control group only said green
AO3:
Supporting research for flexibility Supporting evidence for the role Research into minority influenc
P One strength of research into of consistency uses artificial tasks
minority influence is that it has P One strength of research into P A weakness of the studies used to
supporting evidence for the role of minority influence is that it has support factors such as consistenc
flexibility. supporting evidence for the role of and flexibility in minority influence
E In this study they created groups of consistency. research is that they use highly
three participants and one E For example, a meta-analysis of 100 artificial tasks.
confederate who had to decide how similar studies found those who E For example, having participants
much compensation to pay a victim were consistent were most judge the colours of slides in
of a ski lift accident. When a influential. Moscovici.
consistent confederate argued for a E This is a strength as the conclusions E This greatly reduces the ecological
low amount and refused to change drawn, support the idea that validity of the study meaning the
his position, he had no effect on the consistency is a major factor in results cannot be applied to
majority. However, when he influencing a majority. Furthermore everyday life. In particular, these
compromised a little and suggested a considering that this is a tasks are incredibly different from
slightly higher amount, the majority meta-analysis, this suggests that this how minorities try to change the
changed their opinion to the lower is a broader consensus in the field majority viewpoint in the real wor
amount. rather than a one of research finding. (e.g. jury decision making). In
E This shows that minorities have to L This therefore increases the validity situations like this the outcomes ca
also be flexible to be persuasive. of consistency as a factor that affects be very important, unlike the task
L This increases the validity of the influence of minority influence. used by Moscovici where the
● It usually results in internalisation.
AO1:
Consistency: Commitment:
● When people first become aware of the differing view of the minority they ● Being in the minority inevitably br
assume that the minority are wrong. However, if the minority are consistent in staying with the majority. Therefo
their approach people start to consider their message more carefully. There are suggests certainty in the face of th
two types of consistency:
● When the minority shows commit
● Intra-individual consistency: differences observed within the same person over it makes the majority start to take
time.
● The increase in the influence of th
● Inter-individual consistency: differences observed between people. make sacrifices is also referred to
Flexibility: Moscovici - Factors affecting minor
● A rigid minority that refuses to compromise can be perceived as dogmatic and
narrow-minded. Procedure:
● A group of 6 were asked to view 3
● This is off-putting to the majority and instead members of the minority need to intensity. They were asked to state
be prepared to adapt their point of view and accept reasonable and valid ● Each group had confederates who
counter arguments. thirds of the trials.
● The second group were exposed t
● The third group had no confedera
Findings:
● They found that when the minorit
participants gave the incorrect an
● This dropped to 1.25% incorrect a
with their answers.
● 32% of the participants gave at lea
● The control group only said green
AO3:
Supporting research for flexibility Supporting evidence for the role Research into minority influenc
P One strength of research into of consistency uses artificial tasks
minority influence is that it has P One strength of research into P A weakness of the studies used to
supporting evidence for the role of minority influence is that it has support factors such as consistenc
flexibility. supporting evidence for the role of and flexibility in minority influence
E In this study they created groups of consistency. research is that they use highly
three participants and one E For example, a meta-analysis of 100 artificial tasks.
confederate who had to decide how similar studies found those who E For example, having participants
much compensation to pay a victim were consistent were most judge the colours of slides in
of a ski lift accident. When a influential. Moscovici.
consistent confederate argued for a E This is a strength as the conclusions E This greatly reduces the ecological
low amount and refused to change drawn, support the idea that validity of the study meaning the
his position, he had no effect on the consistency is a major factor in results cannot be applied to
majority. However, when he influencing a majority. Furthermore everyday life. In particular, these
compromised a little and suggested a considering that this is a tasks are incredibly different from
slightly higher amount, the majority meta-analysis, this suggests that this how minorities try to change the
changed their opinion to the lower is a broader consensus in the field majority viewpoint in the real wor
amount. rather than a one of research finding. (e.g. jury decision making). In
E This shows that minorities have to L This therefore increases the validity situations like this the outcomes ca
also be flexible to be persuasive. of consistency as a factor that affects be very important, unlike the task
L This increases the validity of the influence of minority influence. used by Moscovici where the
