Reasons for the appeal and growth of sects and cults

Reasons for the appeal and growth of sects and cults, NRMS and NAMs




Practical /
pragmatic


Protest Secularisation




Anomie and Filling 'vacuum
social change of meaning'




Reasons

Identiy
Relative formation and
deprivation individual
choice




Globalsiation
Status
and mass
frustration
media
Social
deprivation
and
marginality




1. Practical / Pragmatic

- Key to Success: HEELAS suggests that ‘self-religions’ appeal to more affluent, university
educated, socially integrated and generally successful middle class groups whose members
find something missing in their lives
- They seek techniques to recapture their inner selves and they also have money to pay for
services on offer
- WALLIS suggests that world-affirming movements (Transcendental Meditation /
Scientology) are likely appeal to such groups as they:
 Claim to offer knowledge and techniques that enable people to unlock spiritual powers
within themselves
 Help to reduce stress and anxiety at work
 Find career and financial success
 Offer a happier personal and spiritual life
- Escape: provide short-term practical solutions for those escaping from personal crises in
their lives