Social Media
in Businesses
, Contents
1. Introduction
2. How is Social Media used in Business
3. Audience Profiles
4. Social Media Demographics
5. Evaluate the business use of Social Media f
or interaction and promotion
6. References
, Introduction
• Explain the different ways businesses can use social
media
• Explain the audience profiles of different social
media websites
• Assess the different ways businesses can use social
media for attracting an audience
• Evaluate the business use of social media for
interacting with customers and promote products or
services to said audience
• Risks to businesses using Social Media