Unit 3 -
Using Social Media
In Business
By
Jayla Green
, Contents Page
Introduction: Slide:
• What is social media and how is it used in a daily basis? 4
• How has social Media Evolved and adapted over time? 5
Social Media:
• Twitter: What is it and how is it used? 6
• User Features
• Tweets and retweets
• Polls
• Hashtags
• Analytics
• Trending section
• Twitter Ads
• Recent changes and updates
• Instagram: What is it and how is it used? 16
• User Features
• Posts
• Discovery
• Reels
• Instagram shop
• Promoted Ads
• Recent changes and updates
, Contents Page
Slide:
Social media and their target audience 23
How businesses can use social media
• Twitter
• Instagram
• Ways brands advertise 28
Risks of using social media 31
References 34
Some slides have
audio
, What is social Media and how is it used
on a day to day basis?
Social Media changed how humans as a whole interact with one
another. It allows us to talk and share something with whoever
whenever through the use of the internet. Social media are
platforms that allow us to connect with people all over the world.
Anyone can share almost any kind of media like photos, videos
and text…
Social media can be used for personal use to keep in touch with
close friends or used on a wider scale for marketing a product or
to share views and opinions on a specific topic.
Social media is used by over 49% of the global population.
,How has social media evolved and
adapted over time?
Social media has changed rapidly over the past
decade to cater to new trends and the newest
technology and needs of this generation. Social
Media started as a way for a single person to post on
their own thoughts and opinions on their own ‘wall’
without any means of response of reply. One of the
first examples of this is Six Degrees.
, Twitter: What is it and How is it used?
In 2020, Paul Briggs stated that “Twitter is the 4th largest social
network worldwide in terms of users”.
Twitter is a great platform for people to interact with one another
through the use of writing a post known as a ‘Tweet’ on your
profile and having people like, reply or repost it on your profile for
all your followers to see.
This can be on a small scale to a group of friends or on a larger
scale in hopes to start discussions which is a method used by
businesses and politicians mostly to increase their popularity.
, Twitter: User Features
Twitter has a variety of features users can use to personalise
their profiles and a variety of ways to make a post look more
appealing. A few of these are :
• Tweets and retweets
• Polls
• Hashtags
• Analytics
• Trending section
• Twitter Ads
, Twitter: Tweets - what are they and
why do people use them?
A ‘tweet’ is what a post on twitter is referred to on the famous
app. It has so many features that allow you to customise it
from being able to add photos, videos or links to add gifs and
geotagging. Users can even draft tweets and post them at a
later date or send them at a specific time.
People can respond to tweets by either liking, commenting
or retweeting(reposting someone else’s tweet on your page)
This is a effective way for businesses to receive feedback.
The first ever
tweet by Jack
Dorsey
In 2017, the amount of characters allowed in a tweet was
increased from 140 to 280 characters. Allowing tweets to hold
more information.
Using Social Media
In Business
By
Jayla Green
, Contents Page
Introduction: Slide:
• What is social media and how is it used in a daily basis? 4
• How has social Media Evolved and adapted over time? 5
Social Media:
• Twitter: What is it and how is it used? 6
• User Features
• Tweets and retweets
• Polls
• Hashtags
• Analytics
• Trending section
• Twitter Ads
• Recent changes and updates
• Instagram: What is it and how is it used? 16
• User Features
• Posts
• Discovery
• Reels
• Instagram shop
• Promoted Ads
• Recent changes and updates
, Contents Page
Slide:
Social media and their target audience 23
How businesses can use social media
• Ways brands advertise 28
Risks of using social media 31
References 34
Some slides have
audio
, What is social Media and how is it used
on a day to day basis?
Social Media changed how humans as a whole interact with one
another. It allows us to talk and share something with whoever
whenever through the use of the internet. Social media are
platforms that allow us to connect with people all over the world.
Anyone can share almost any kind of media like photos, videos
and text…
Social media can be used for personal use to keep in touch with
close friends or used on a wider scale for marketing a product or
to share views and opinions on a specific topic.
Social media is used by over 49% of the global population.
,How has social media evolved and
adapted over time?
Social media has changed rapidly over the past
decade to cater to new trends and the newest
technology and needs of this generation. Social
Media started as a way for a single person to post on
their own thoughts and opinions on their own ‘wall’
without any means of response of reply. One of the
first examples of this is Six Degrees.
, Twitter: What is it and How is it used?
In 2020, Paul Briggs stated that “Twitter is the 4th largest social
network worldwide in terms of users”.
Twitter is a great platform for people to interact with one another
through the use of writing a post known as a ‘Tweet’ on your
profile and having people like, reply or repost it on your profile for
all your followers to see.
This can be on a small scale to a group of friends or on a larger
scale in hopes to start discussions which is a method used by
businesses and politicians mostly to increase their popularity.
, Twitter: User Features
Twitter has a variety of features users can use to personalise
their profiles and a variety of ways to make a post look more
appealing. A few of these are :
• Tweets and retweets
• Polls
• Hashtags
• Analytics
• Trending section
• Twitter Ads
, Twitter: Tweets - what are they and
why do people use them?
A ‘tweet’ is what a post on twitter is referred to on the famous
app. It has so many features that allow you to customise it
from being able to add photos, videos or links to add gifs and
geotagging. Users can even draft tweets and post them at a
later date or send them at a specific time.
People can respond to tweets by either liking, commenting
or retweeting(reposting someone else’s tweet on your page)
This is a effective way for businesses to receive feedback.
The first ever
tweet by Jack
Dorsey
In 2017, the amount of characters allowed in a tweet was
increased from 140 to 280 characters. Allowing tweets to hold
more information.
