Unit 3 Introduction to Marketing
Task 4 (P5)
Company: Mercedes-Benz
In this task, I will be discussing how the company Mercedes-benz use their segmenting techniques to segment their market. Mercedes-benz does this by
including business-to-customers and business-to-business. The meaning of segmentation in marketing is the policy which includes splitting up sectors of
the market, this means that segmentation is identifying markets that have similar duties and requirements in order to target similar potential buyers. There
are different sorts of segmentation; geographic, demographic, psychographic and lifestyle. Markets that are segmented based on consumer’s geography of
a specific region, for example, climate and population growth rate. This is to ensure that the business will run if the population of a region increases.
Markets are also segmented based on demographic status, this includes consumer’s gender, age, ethnicity, health, education, ICT, occupation and profit.
Psychological status and behaviour is also included during a market segmentation.
Customer Description of the customer group Which method will they have to use to Why has this group been targeted?
identify these consumers?
1) Mercedes-Benz may sell some of their Mercedes Benz segment their business by This is because the Mercedes Benz
product to other business companies in manufacturing different vehicle sizes and company could help bridge the gap of
order for the other company to run their basing it on specific roles. For instant, their delivery vans for big companies and help
Business to business (B2B) business. An example of this is that regular 2 door vans they manufacture could them run their business more efficiently.
Mercedes may sell their vans and lorries be targeted at supermarket deliveries which This becomes a 2 in 1 success as both
to a delivering company such as Tesco. ASDA uses to deliver customers groceries to Mercedes Benz becomes successful as
their home address. well as the buying company as they’re
using this asset to help run their
business.
2) Customers who are wealthy and have Mercedes Benz identify these consumers by By the action of Mercedes Benz
money to spend on one of Mercedes segmenting their customer based on their searching for wealthy people that are
Business to customer (B2C) Benz’s super car which are expensive. occupation and earnings (income). This is interested in their products, this allows
because if they are being well paid then Mercedes Benz to manufacture more
Mercedes Benz could manufacture the sporty, super cars as they’re sure it will
expensive models and target these sorts of be sold to specific consumers which will
customers expand Mercedes company as they’re
selling all sorts of vehicles.
Task 4 (P5)
Company: Mercedes-Benz
In this task, I will be discussing how the company Mercedes-benz use their segmenting techniques to segment their market. Mercedes-benz does this by
including business-to-customers and business-to-business. The meaning of segmentation in marketing is the policy which includes splitting up sectors of
the market, this means that segmentation is identifying markets that have similar duties and requirements in order to target similar potential buyers. There
are different sorts of segmentation; geographic, demographic, psychographic and lifestyle. Markets that are segmented based on consumer’s geography of
a specific region, for example, climate and population growth rate. This is to ensure that the business will run if the population of a region increases.
Markets are also segmented based on demographic status, this includes consumer’s gender, age, ethnicity, health, education, ICT, occupation and profit.
Psychological status and behaviour is also included during a market segmentation.
Customer Description of the customer group Which method will they have to use to Why has this group been targeted?
identify these consumers?
1) Mercedes-Benz may sell some of their Mercedes Benz segment their business by This is because the Mercedes Benz
product to other business companies in manufacturing different vehicle sizes and company could help bridge the gap of
order for the other company to run their basing it on specific roles. For instant, their delivery vans for big companies and help
Business to business (B2B) business. An example of this is that regular 2 door vans they manufacture could them run their business more efficiently.
Mercedes may sell their vans and lorries be targeted at supermarket deliveries which This becomes a 2 in 1 success as both
to a delivering company such as Tesco. ASDA uses to deliver customers groceries to Mercedes Benz becomes successful as
their home address. well as the buying company as they’re
using this asset to help run their
business.
2) Customers who are wealthy and have Mercedes Benz identify these consumers by By the action of Mercedes Benz
money to spend on one of Mercedes segmenting their customer based on their searching for wealthy people that are
Business to customer (B2C) Benz’s super car which are expensive. occupation and earnings (income). This is interested in their products, this allows
because if they are being well paid then Mercedes Benz to manufacture more
Mercedes Benz could manufacture the sporty, super cars as they’re sure it will
expensive models and target these sorts of be sold to specific consumers which will
customers expand Mercedes company as they’re
selling all sorts of vehicles.
