GLOBAL
BUSINESS IN
CONTEXT
Session 2
Globalisation – the Background
Caroline Morrison
,Overview
• Globalisation and technological advances have altered the
international business landscape more than any other trends.
• Globalisation refers to the interconnectedness of national economi
and the growing interdependence of buyers, producers, suppliers,
governments around the world.
• Globalisation allows firms to view the world as one large marketpla
for goods, services, capital, labour, and knowledge.
, Learning Outcomes
Define globalisation
Detail the forces that drive globalisation and consid
the phases of globalisation.
Consider the positive and negative aspects of
globalisation.
How does globalistion impact global business