Presidential election of 1960: Aim of New Frontier: eradicate poverty 1962 Executive Order provided f
• Closest in the 20th century with collective bargaining rights
• 0.17% winning margin Social security benefits increased by 20% • 2 million salaries protected
• 500 000 workers not covere
GNP rose 20%
Personality of Kennedy:
• Young (43 years old)
New Frontier success: • More legislation was passed t
• Charismatic
• Did not require huge government spending • 35/38 bills were passed
• War hero
• Funded by tax cuts
• Balanced ticket with LBJ as VP
• Rich father and Catholicism lose support
• Catholicism lost 1.5 million votes Civil Rights legislation:
1963 Equal Pay Act • 1961 Civil Rights Bill
• Allowed 171 000 women to reclaim pay • Committee on Equal Opport
Kennedy’s appeal: • Not in all professions • Interstate Commerce Comm
• Phones MLK’s wife after he is desegregate Interstate trave
imprisoned at an Atalanta sit-in
• Appears fresh and relaxed in televised Kennedy
debates Domestic Housing:
• Use of merch and photo opportunities • $3.19 billion spent
whilst campaigning • Focus on low and middle in
Unemployment remains at 6% • 100 000 new homes constru
Kennedy’s government: Betty Friedan’s ‘Feminine Mystique’ in 1963
• VP: LBJ
• Secretary of Defense: Robert McNamara Space Race:
• Secretary of State: Dean Rusk • $9 billion given to NASA to p
• Attorney General: B Kennedy the moon by 1970
SNCC – first political youth group
SDs – came to national attention during the Vietnam War protests
Economy: Healthcare
• Housing Act created 420 000 jobs Goes further than any other Pres
• Increased minimum wage to $1.25 • Executive lacked influence over key political figures in Congress get a universal welfare system
• $20 million spent on extra welfare benefits • Slow pace of change
– reaches 750 000 children • Johnson passes the 1964 Civil Rights Act Medicare: health care bill for the
rejected by Congress
• Closest in the 20th century with collective bargaining rights
• 0.17% winning margin Social security benefits increased by 20% • 2 million salaries protected
• 500 000 workers not covere
GNP rose 20%
Personality of Kennedy:
• Young (43 years old)
New Frontier success: • More legislation was passed t
• Charismatic
• Did not require huge government spending • 35/38 bills were passed
• War hero
• Funded by tax cuts
• Balanced ticket with LBJ as VP
• Rich father and Catholicism lose support
• Catholicism lost 1.5 million votes Civil Rights legislation:
1963 Equal Pay Act • 1961 Civil Rights Bill
• Allowed 171 000 women to reclaim pay • Committee on Equal Opport
Kennedy’s appeal: • Not in all professions • Interstate Commerce Comm
• Phones MLK’s wife after he is desegregate Interstate trave
imprisoned at an Atalanta sit-in
• Appears fresh and relaxed in televised Kennedy
debates Domestic Housing:
• Use of merch and photo opportunities • $3.19 billion spent
whilst campaigning • Focus on low and middle in
Unemployment remains at 6% • 100 000 new homes constru
Kennedy’s government: Betty Friedan’s ‘Feminine Mystique’ in 1963
• VP: LBJ
• Secretary of Defense: Robert McNamara Space Race:
• Secretary of State: Dean Rusk • $9 billion given to NASA to p
• Attorney General: B Kennedy the moon by 1970
SNCC – first political youth group
SDs – came to national attention during the Vietnam War protests
Economy: Healthcare
• Housing Act created 420 000 jobs Goes further than any other Pres
• Increased minimum wage to $1.25 • Executive lacked influence over key political figures in Congress get a universal welfare system
• $20 million spent on extra welfare benefits • Slow pace of change
– reaches 750 000 children • Johnson passes the 1964 Civil Rights Act Medicare: health care bill for the
rejected by Congress
