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Unit 3 Introduction to Marketing Task 3

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2015/2016 Written for academic year
Institution Pearson (PEARSON)
Module Unit 3 - Introduction to Marketing
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Unit 3 Introduction to Marketing Task 3

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Colchester Zoo SWOT Analysis

Organisation is Colchester Zoo

Idea is methods of transport around the Zoo



Strengths – what the company are doing Weaknesses – anything that can be
really well improved within the company

Colchester Zoo is one of the top Zoo’s The layout of the Zoo
visited in Essex and has a high reputation
Health and Safety issues
Rated highly on review websites
Popularity
Offering reward card schemes




Opportunities – possibilities that the Threats – obstacles that the company must
company could follow to help them overcome on the way

Regular discount days Competitors that offer services/products at
a lower price
Student Discount
Weather issues
Changing layout of Zoo
Target Market

Document information

Study Level
BTEC
Subject
Business studies
Uploaded on
January 16, 2017
Number of pages
1
Written in
2015/2016
Type
Essay
Professor(s)
Unknown
Grade
Unknown
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