Unit 9 / Creative Product Promotion
THE ROLE OF PROMOTION
Organisation: Asda
The selected product/service: George Clothing
The 4 Ps The Role of Promotion Rank Why did you select this rank position?
PRODUCT
The product I am focusing on is Asda’s Asda would mainly promote their 4 I think that the product is the most
clothing line ‘George’. They sell products by having a seasonal cycle. important as without it the other
clothing for men, women and For example, they would bring out a promotions would not exist. Asda would
children. This includes products such new range for summer, which would need to make sure that their product is
as t-shirts, dresses, jeans, shoes, include appropriate trends for the of high quality to start with before they
jewellery, underwear and bags. year and colours. George would have even start to think of gaining customers
to keep up to date with the trends, attention. If a customer is interested in
and this in itself would influence a product but sees it is not of high
customers. quality then they are less likely to be
interested in this range and will provide
negative word of mouth.
PRICE
Products from the clothing line are In order to promote pricing, George 2 Pricing is quite important as customers
priced very reasonable. An example would have regular sales promotions. will normally buy on price and for a
of this is women’s t-shirts ranges from This would include things such as Buy brand such as George, they would not
£2.50 to £18. Menswear t-shirts range one get one half price, want to spend a lot of money. However,
from £3 to £18. These are extremely winter/summer sales, 20% off events. if a company were to make their
reasonable prices compared to other They would advertise this in store by products extremely high quality then
stores selling similar. putting up signs and emailing regular customers would feel happy to pay a
customers of the promotions in store higher price as they see it as value for
which can push sales. money.
Name:
THE ROLE OF PROMOTION
Organisation: Asda
The selected product/service: George Clothing
The 4 Ps The Role of Promotion Rank Why did you select this rank position?
PRODUCT
The product I am focusing on is Asda’s Asda would mainly promote their 4 I think that the product is the most
clothing line ‘George’. They sell products by having a seasonal cycle. important as without it the other
clothing for men, women and For example, they would bring out a promotions would not exist. Asda would
children. This includes products such new range for summer, which would need to make sure that their product is
as t-shirts, dresses, jeans, shoes, include appropriate trends for the of high quality to start with before they
jewellery, underwear and bags. year and colours. George would have even start to think of gaining customers
to keep up to date with the trends, attention. If a customer is interested in
and this in itself would influence a product but sees it is not of high
customers. quality then they are less likely to be
interested in this range and will provide
negative word of mouth.
PRICE
Products from the clothing line are In order to promote pricing, George 2 Pricing is quite important as customers
priced very reasonable. An example would have regular sales promotions. will normally buy on price and for a
of this is women’s t-shirts ranges from This would include things such as Buy brand such as George, they would not
£2.50 to £18. Menswear t-shirts range one get one half price, want to spend a lot of money. However,
from £3 to £18. These are extremely winter/summer sales, 20% off events. if a company were to make their
reasonable prices compared to other They would advertise this in store by products extremely high quality then
stores selling similar. putting up signs and emailing regular customers would feel happy to pay a
customers of the promotions in store higher price as they see it as value for
which can push sales. money.
Name:
