Sharanjeet Kaur Assignment B
Develop a plan to use social media in a business to meet requirements &
Implement the use of social media in a business.
Introduction
Welcome to the Britwell Plaice Fish & Chips social media report and plan. This strategy contains
a rough outline for how Britwell Plaice Fish & Chips will use social media. I have prepared smart
social media targets for the platforms the company will use. I have chosen that the business will
use Instagram and YouTube as the social media platforms.
I have shown how to create accounts and use social media on every social network. I have
considered how to communicate with customers, track the success of the business, and develop
a social media plan in this strategy. I have previously talked about how companies might develop
an online community using their social media.
I'll also develop an enhanced version of social media and an annotated strategy. I'll also talk
about the social media I have selected for data analytics, and then I'll assess the social media
strategy I have developed. I'll assess the social media strategy that has been optimised. When I
will assess the plan and the data analytics report I'll be writing about.
Client/Business Requirements
The requirements for business are to increase customer base, sales turnover, brand awareness,
better customer service and maintain loyal customers.
In order to meet the requirements for the chosen business (Britwell Plaice Fish & Chips), I will
develop a plan for the business to use social media to promote their business. By creating a
solid marketing campaign for the business, it will help Britwell Plaice Fish & Chips to achieve
their goals.
BTEC Information Technology - Unit 3 - Using Social Media In Business 1
, Sharanjeet Kaur Assignment B
Target Audience
The most common target audience for local Fish and Chips business is people aged between
18-34 years or 50-64 years. These people are more likely to buy Fish and Chips.
The business targets mostly the people living around the shops as many people go to buy fish
and chips on Friday, the business targets the customers living around to make it convenient for
the customers to buy fish and chips from their local shop.
B.P3- Produce a plan to use social media in a business to meet its business
requirements. & B.P4- Review the plan with others in order to identify and inform
improvements.
Social media plan
The plan's initial section is this one and this is the social media plan. In this strategy, I'll give the
business some reasonable goals to work toward before describing how the company (Britwell
Plaice Fish & Chips) can start interacting with consumers and new customers on social media. I'll
also describe how to measure the smart targets on the social media platforms of the business’s
choice in this approach. Additionally, I'll talk about the various ways social media may be used to
draw in a broad range of clients.
SMART objectives
- Gain 10 followers on Instagram within a week, in order to achieve this the business
(Britwell Plaice Fish & Chips) should post more content on their Instagram account such
as pictures and videos of food.
- Gain up to 10% subscribers on YouTube within a week, in order to do this the business
can post videos of their food and they can also show the process of how the food is
made, the business can also advertise their business on other YouTube channels and
their videos which will also attract customers.
- The business needs sales to survive, in order for the business to be able to do that they
would need to increase their sales and their brand awareness. The business makes
investments on buying the ingredients to prepare their food, such as fresh fish to
prepare different types of fish, fresh potatoes for good quality chips. To help the
business meet this requirement I will be creating a marketing strategy with the use of
social media to promote the business and to help the business gain sales. This can be
done when the business has gained some followers a s when the customers will share
the posts and videos of the shop and the video with others, by liking the business posts,
when the customer leaves a positive comment and a positive review and also by using
positive emojis.
BTEC Information Technology - Unit 3 - Using Social Media In Business 2
, Sharanjeet Kaur Assignment B
How to encourage users to start interacting with the business on different social media
sites?
As I reviewed the Britwell Plaice Fish & Chips business' criteria, I realised that there are currently
no social media networks for the company, thus there are no customers as of yet. I would
encourage the firm to remain active on the social media platforms once it has set up its
accounts, as this is simply the planning phase at this point and publish on the various social
media platforms that I will build up for the company.
As the Instagram account is set up, the company may take its first move towards engaging with
customers. They can utilise this to start interacting with audiences on Instagram after that.
According to my research, many other companies utilise Instagram for customer service. For
instance, clients might buy fish and chips via social media and pick them up later if they were en
route to work. Instagram has a lot of promise in this regard.
It is difficult to encourage people to use social media because the company has no existing
users, but once the social media has been established, customers will be able to remark on
posts and respond to various posts on the Instagram page that I will develop for the business’s
social media.
If the company already had customers, the business should entice new ones by hosting quizzes
on social media and allowing users to vote in polls like "what's your favourite fish or chips"? The
company may begin connecting with customers in this way, and as a result, customers may
begin participating with the company on social media. Because the company does not yet have
a website or other social media profiles, it is currently difficult to talk about more in this section.
Existing clients of the company are not currently utilising its social media platform.
How can they promote both the business and each social media account?
There are countless possibilities for what a business may accomplish on its social media
platform once it has been set up. They can communicate with potential clients using social
media, as I have described, which will help them promote their brand. Many tools are available
on socialThey have a variety of media at their disposal to advertise their company. For instance,
on Instagram, they can register their social media account as a location and then provide
information about the café's location and the services it provides.
Because I considered what the business is about, the various social media accounts I have
selected are appropriate for business use. I'll go with Instagram and YouTube for social media.
The majority of users' primary social media accounts are these two. Because Instagram has so
many unique features, that is why I selected it. As a business, it has the option to advertise on
Instagram. The business will have to pay for this service, but the benefit is that the business can
send targeted advertisements to potential clients. For instance, if the business is located in
Britwell, it can pay for an advertisement that promotes in Britwell and the nearby areas.
BTEC Information Technology - Unit 3 - Using Social Media In Business 3
, Sharanjeet Kaur Assignment B
The business can advertise their company on social media by posting photographs, polls,
quizzes, and competitions. Instagram is one of the other social media networks I have picked. I
choose Instagram since it's a platform exclusively for photographs, and the business can only
upload images on it. The business may upload pictures of the various hot chocolate drinks the
business sells on Instagram, where the business can alter the pictures using tools akin to those
in Photoshop. The business has the option to alter the images they submit to Instagram.
Overall, by combining their social media and commercial efforts, the business may be able to
use the many platforms I have covered to potentially reach more people. These platforms will
complement one another in order to market the services the business provides and the location
of their shop in Britwell, which may result in an increase in the number of clients who visit their
establishment.
How will the business monitor success?
I have set up smart targets for the business to help the business meet requirements and to
monitor the success of the business’s social media. I would be discussing the review time of
these smart targets that I have set. I have taken the decision to have these smart targets and
reviewed them every four weeks because by doing this the business is monitoring how well
their social media is working out and what they could improve on. I understand from the
business requirements that they currently do not have social media. Once social media is set up
to monitor success, within two weeks given the time constraints of the brief I will review the
campaign and reconsider their targets and will monitor if the social media has grown during the
time being because at first it can take time to be noticed on social media, so I have also created
a content plan and a publishing schedule for the business to follow which will help the business
to build and increase their customer base.
The social media accounts will also help the business to increase their sales as the customers
and potential followers will think of visiting the shop after looking at the images of the food and
place. The local followers will be more likely to visit the shop, which will help the business
increase sales as well as to increase their customer base as the business will grow it will start to
gain more followers and in order for the business to be able to do that, I have prepared the
publishing schedule that the business can follow to meet their targets.
Timescales and responsibilities
It is important that the company decides who will handle what within the team and develops a
rough action plan for carrying out the responsibilities when designing a social media campaign.
The team should have a designated individual who is in charge of developing the campaign's
overall plan. They'll presumably collaborate closely with the sales and marketing departments.
Those who will create the content to carry out the strategy are also required, as are those who
will keep an eye on the social media accounts and reply to comments.
BTEC Information Technology - Unit 3 - Using Social Media In Business 4
Develop a plan to use social media in a business to meet requirements &
Implement the use of social media in a business.
Introduction
Welcome to the Britwell Plaice Fish & Chips social media report and plan. This strategy contains
a rough outline for how Britwell Plaice Fish & Chips will use social media. I have prepared smart
social media targets for the platforms the company will use. I have chosen that the business will
use Instagram and YouTube as the social media platforms.
I have shown how to create accounts and use social media on every social network. I have
considered how to communicate with customers, track the success of the business, and develop
a social media plan in this strategy. I have previously talked about how companies might develop
an online community using their social media.
I'll also develop an enhanced version of social media and an annotated strategy. I'll also talk
about the social media I have selected for data analytics, and then I'll assess the social media
strategy I have developed. I'll assess the social media strategy that has been optimised. When I
will assess the plan and the data analytics report I'll be writing about.
Client/Business Requirements
The requirements for business are to increase customer base, sales turnover, brand awareness,
better customer service and maintain loyal customers.
In order to meet the requirements for the chosen business (Britwell Plaice Fish & Chips), I will
develop a plan for the business to use social media to promote their business. By creating a
solid marketing campaign for the business, it will help Britwell Plaice Fish & Chips to achieve
their goals.
BTEC Information Technology - Unit 3 - Using Social Media In Business 1
, Sharanjeet Kaur Assignment B
Target Audience
The most common target audience for local Fish and Chips business is people aged between
18-34 years or 50-64 years. These people are more likely to buy Fish and Chips.
The business targets mostly the people living around the shops as many people go to buy fish
and chips on Friday, the business targets the customers living around to make it convenient for
the customers to buy fish and chips from their local shop.
B.P3- Produce a plan to use social media in a business to meet its business
requirements. & B.P4- Review the plan with others in order to identify and inform
improvements.
Social media plan
The plan's initial section is this one and this is the social media plan. In this strategy, I'll give the
business some reasonable goals to work toward before describing how the company (Britwell
Plaice Fish & Chips) can start interacting with consumers and new customers on social media. I'll
also describe how to measure the smart targets on the social media platforms of the business’s
choice in this approach. Additionally, I'll talk about the various ways social media may be used to
draw in a broad range of clients.
SMART objectives
- Gain 10 followers on Instagram within a week, in order to achieve this the business
(Britwell Plaice Fish & Chips) should post more content on their Instagram account such
as pictures and videos of food.
- Gain up to 10% subscribers on YouTube within a week, in order to do this the business
can post videos of their food and they can also show the process of how the food is
made, the business can also advertise their business on other YouTube channels and
their videos which will also attract customers.
- The business needs sales to survive, in order for the business to be able to do that they
would need to increase their sales and their brand awareness. The business makes
investments on buying the ingredients to prepare their food, such as fresh fish to
prepare different types of fish, fresh potatoes for good quality chips. To help the
business meet this requirement I will be creating a marketing strategy with the use of
social media to promote the business and to help the business gain sales. This can be
done when the business has gained some followers a s when the customers will share
the posts and videos of the shop and the video with others, by liking the business posts,
when the customer leaves a positive comment and a positive review and also by using
positive emojis.
BTEC Information Technology - Unit 3 - Using Social Media In Business 2
, Sharanjeet Kaur Assignment B
How to encourage users to start interacting with the business on different social media
sites?
As I reviewed the Britwell Plaice Fish & Chips business' criteria, I realised that there are currently
no social media networks for the company, thus there are no customers as of yet. I would
encourage the firm to remain active on the social media platforms once it has set up its
accounts, as this is simply the planning phase at this point and publish on the various social
media platforms that I will build up for the company.
As the Instagram account is set up, the company may take its first move towards engaging with
customers. They can utilise this to start interacting with audiences on Instagram after that.
According to my research, many other companies utilise Instagram for customer service. For
instance, clients might buy fish and chips via social media and pick them up later if they were en
route to work. Instagram has a lot of promise in this regard.
It is difficult to encourage people to use social media because the company has no existing
users, but once the social media has been established, customers will be able to remark on
posts and respond to various posts on the Instagram page that I will develop for the business’s
social media.
If the company already had customers, the business should entice new ones by hosting quizzes
on social media and allowing users to vote in polls like "what's your favourite fish or chips"? The
company may begin connecting with customers in this way, and as a result, customers may
begin participating with the company on social media. Because the company does not yet have
a website or other social media profiles, it is currently difficult to talk about more in this section.
Existing clients of the company are not currently utilising its social media platform.
How can they promote both the business and each social media account?
There are countless possibilities for what a business may accomplish on its social media
platform once it has been set up. They can communicate with potential clients using social
media, as I have described, which will help them promote their brand. Many tools are available
on socialThey have a variety of media at their disposal to advertise their company. For instance,
on Instagram, they can register their social media account as a location and then provide
information about the café's location and the services it provides.
Because I considered what the business is about, the various social media accounts I have
selected are appropriate for business use. I'll go with Instagram and YouTube for social media.
The majority of users' primary social media accounts are these two. Because Instagram has so
many unique features, that is why I selected it. As a business, it has the option to advertise on
Instagram. The business will have to pay for this service, but the benefit is that the business can
send targeted advertisements to potential clients. For instance, if the business is located in
Britwell, it can pay for an advertisement that promotes in Britwell and the nearby areas.
BTEC Information Technology - Unit 3 - Using Social Media In Business 3
, Sharanjeet Kaur Assignment B
The business can advertise their company on social media by posting photographs, polls,
quizzes, and competitions. Instagram is one of the other social media networks I have picked. I
choose Instagram since it's a platform exclusively for photographs, and the business can only
upload images on it. The business may upload pictures of the various hot chocolate drinks the
business sells on Instagram, where the business can alter the pictures using tools akin to those
in Photoshop. The business has the option to alter the images they submit to Instagram.
Overall, by combining their social media and commercial efforts, the business may be able to
use the many platforms I have covered to potentially reach more people. These platforms will
complement one another in order to market the services the business provides and the location
of their shop in Britwell, which may result in an increase in the number of clients who visit their
establishment.
How will the business monitor success?
I have set up smart targets for the business to help the business meet requirements and to
monitor the success of the business’s social media. I would be discussing the review time of
these smart targets that I have set. I have taken the decision to have these smart targets and
reviewed them every four weeks because by doing this the business is monitoring how well
their social media is working out and what they could improve on. I understand from the
business requirements that they currently do not have social media. Once social media is set up
to monitor success, within two weeks given the time constraints of the brief I will review the
campaign and reconsider their targets and will monitor if the social media has grown during the
time being because at first it can take time to be noticed on social media, so I have also created
a content plan and a publishing schedule for the business to follow which will help the business
to build and increase their customer base.
The social media accounts will also help the business to increase their sales as the customers
and potential followers will think of visiting the shop after looking at the images of the food and
place. The local followers will be more likely to visit the shop, which will help the business
increase sales as well as to increase their customer base as the business will grow it will start to
gain more followers and in order for the business to be able to do that, I have prepared the
publishing schedule that the business can follow to meet their targets.
Timescales and responsibilities
It is important that the company decides who will handle what within the team and develops a
rough action plan for carrying out the responsibilities when designing a social media campaign.
The team should have a designated individual who is in charge of developing the campaign's
overall plan. They'll presumably collaborate closely with the sales and marketing departments.
Those who will create the content to carry out the strategy are also required, as are those who
will keep an eye on the social media accounts and reply to comments.
BTEC Information Technology - Unit 3 - Using Social Media In Business 4
