Name: Eric Asare
Assignment: unit 12 d1
Teacher: Kanayo Isiekwena
Class: 1G
D1
In this assignment I will evaluate the effectiveness of Internet Marketing in Meeting Customer Needs
for Amazon.
Internet Marketing enables Amazon to meet the needs and wants of their customers more
effectively as customers are able to access the site which is efficient and meets the needs and wants
of a customers. Internet marketing also enables Amazon to identify their markets and allows
Amazon to do product research as well in order to attract their potential customers and meet their
wants and needs via the online business as they have blogs on their website which allows customers
to write their reviews and suggestions as well as disadvantages, and therefore there are many
disadvantages to internet marketing such as regularly updating their website to attract customers as
well as the difficulty that many customers may not have access to the web or may not know the
procedures of using it.
Amazon communicate with their customers in a variety of ways in order to produce a business to
customer relationship by using internet marketing such as using their online Blogs, this attracts
customers who have pros or cons about Amazon to be able to express their views and on which
Amazon are able to access and improve on services that customers are unsatisfied with, and also by
Amazon showing customers that they are listening to them by replying back to customer suggestions
and feedbacks and making these changes then customers feel as though Amazon actually care about
them and would like to re order from them in the future, Amazon also communicate with customers
via social networking sites such as Facebook where they are able to attract thousands of new
customers, and be able to join in with customers suggestions and feedback, it is a method of
promotion
Amazon have provided customers with a simple but sophisticated website which is bright, colourful,
easy to navigate, user friendly, labelled sections such as ladies and men's clothing, health and
beauty, electronics, sports, etc., appealing and attract customers. Due to the user friendly website
customers feel safe in using the site and find it easy and simple to navigate and if problems occur
Amazon offer an online customer service which allows customers problems to be resolved. Via the
Amazon website customers are able to create an Amazon account upon which Amazon is able to
view whenever they sign in, they styles, their previous transaction and are able to send that
customers promotions as well as the monthly Amazon special deals. The Amazon website allows
customers to view products from different view such as being able to zoom products, seeing from
different angles, rotations, videos of the product and how it functions producing the customer with a
high-street experience, as they want to make the customer experience as first-hand view as
possible.
Amazon offer different types of delivery methods in order to meet the customers wants and need
such as the UK standard delivery, which delivers the good three days after the date ordered for a
delivery charge of £3.95, UK super saver delivery which delivers the good six days after the goods
were ordered for free charge, Next day Delivery £5.95, UK same day delivery (limited) £9.95.
Amazon offer all these delivery methods in order to meet the requirements of the customers and
once an order is ordered Amazon emails or text the customers to let them know that they have
received their orders and within how many days the customer should receive their order. If
customers have problems there is a 24/7 online customer service which allows customers to ask
questions. Furthermore Amazon also has the next day delivery for the customers who want it faster
and urgently, and from the reviews it comes on time which benefits the customer as this can be
important for them, secondly Amazon also has click and collect where it takes less than a minute and
Assignment: unit 12 d1
Teacher: Kanayo Isiekwena
Class: 1G
D1
In this assignment I will evaluate the effectiveness of Internet Marketing in Meeting Customer Needs
for Amazon.
Internet Marketing enables Amazon to meet the needs and wants of their customers more
effectively as customers are able to access the site which is efficient and meets the needs and wants
of a customers. Internet marketing also enables Amazon to identify their markets and allows
Amazon to do product research as well in order to attract their potential customers and meet their
wants and needs via the online business as they have blogs on their website which allows customers
to write their reviews and suggestions as well as disadvantages, and therefore there are many
disadvantages to internet marketing such as regularly updating their website to attract customers as
well as the difficulty that many customers may not have access to the web or may not know the
procedures of using it.
Amazon communicate with their customers in a variety of ways in order to produce a business to
customer relationship by using internet marketing such as using their online Blogs, this attracts
customers who have pros or cons about Amazon to be able to express their views and on which
Amazon are able to access and improve on services that customers are unsatisfied with, and also by
Amazon showing customers that they are listening to them by replying back to customer suggestions
and feedbacks and making these changes then customers feel as though Amazon actually care about
them and would like to re order from them in the future, Amazon also communicate with customers
via social networking sites such as Facebook where they are able to attract thousands of new
customers, and be able to join in with customers suggestions and feedback, it is a method of
promotion
Amazon have provided customers with a simple but sophisticated website which is bright, colourful,
easy to navigate, user friendly, labelled sections such as ladies and men's clothing, health and
beauty, electronics, sports, etc., appealing and attract customers. Due to the user friendly website
customers feel safe in using the site and find it easy and simple to navigate and if problems occur
Amazon offer an online customer service which allows customers problems to be resolved. Via the
Amazon website customers are able to create an Amazon account upon which Amazon is able to
view whenever they sign in, they styles, their previous transaction and are able to send that
customers promotions as well as the monthly Amazon special deals. The Amazon website allows
customers to view products from different view such as being able to zoom products, seeing from
different angles, rotations, videos of the product and how it functions producing the customer with a
high-street experience, as they want to make the customer experience as first-hand view as
possible.
Amazon offer different types of delivery methods in order to meet the customers wants and need
such as the UK standard delivery, which delivers the good three days after the date ordered for a
delivery charge of £3.95, UK super saver delivery which delivers the good six days after the goods
were ordered for free charge, Next day Delivery £5.95, UK same day delivery (limited) £9.95.
Amazon offer all these delivery methods in order to meet the requirements of the customers and
once an order is ordered Amazon emails or text the customers to let them know that they have
received their orders and within how many days the customer should receive their order. If
customers have problems there is a 24/7 online customer service which allows customers to ask
questions. Furthermore Amazon also has the next day delivery for the customers who want it faster
and urgently, and from the reviews it comes on time which benefits the customer as this can be
important for them, secondly Amazon also has click and collect where it takes less than a minute and
