Unit 4 – Business Communication
Pass criteria 2
P2 – Present complex internal business information using three different methods
appropriate to the user’s needs
The three different methods that I am going to use to present Tesco’s internal business
information are a presentation, a short report and a leaflet.
Presentation planning
To plan my presentation, I will need to list my objectives, audience, and remit. I will then
need to figure out my main points and my supporting information. By working out these
points I will be able to successfully talk about the internal business information of Thorpe
Park for five minutes.
My objectives are to ensure that I explain the complex internal business information at a
level that my audience will understand
My audience is a group of business journalists. They likely know a bit about internal business
information in general but not of Tesco and not to the standard of business analysts and
they don’t need the detail that the business directors need.
The remit is a five-minute oral presentation.
Main points
Tesco has had a difficult financial year (2014-2015)1
The prices of shares have continually fallen over the past few years, starting when Sir
Terry Leahy stepped down as CEO in 2010.
The share prices didn’t start to properly fall until towards the end of the 2011-2012
tax year.
In April 2012 the profits fell 1% for the first time in 20 years
Share prices began to recover towards the end of the 2012-2013 tax year
The share prices hit a low in the middle of the 2014-2015 tax year
Supporting information
1 http://www.bbc.co.uk/news/business-32408661