BUSINESS PLAN
1692 LECTURE 3
, Business Plan
‒ A business plan is a written narra
typically 25 to 35 pages long, tha
describes what a new business
intends to accomplish and how it
WHAT IS A intends to accomplish it.
BUSINESS PLAN? Dual-Use Document
‒ For most new ventures, the busin
plan is a dual-purpose document
that is used both inside and outs
the firm.
, WHO READS THE BUSINESS PLAN—AND WHAT ARE THEY
LOOKING FOR?
Investors and other exte
A Firm’s Employees
stakeholders
A clearly written business plan helps the A firm’s business plan must make
employees of a firm operate in sync and case that the firm is a good use of
move forward in a consistent and investor’s funds or the attention o
purposeful manner. others.
1692 LECTURE 3
, Business Plan
‒ A business plan is a written narra
typically 25 to 35 pages long, tha
describes what a new business
intends to accomplish and how it
WHAT IS A intends to accomplish it.
BUSINESS PLAN? Dual-Use Document
‒ For most new ventures, the busin
plan is a dual-purpose document
that is used both inside and outs
the firm.
, WHO READS THE BUSINESS PLAN—AND WHAT ARE THEY
LOOKING FOR?
Investors and other exte
A Firm’s Employees
stakeholders
A clearly written business plan helps the A firm’s business plan must make
employees of a firm operate in sync and case that the firm is a good use of
move forward in a consistent and investor’s funds or the attention o
purposeful manner. others.
