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Lecture notes

Lecture Notes On Sensing And Sezing Opportunities

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2022/2023 Written for academic year
Institution University Of Greenwich
Module International Entrepreneurship (BUSI1692)
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ABOUT SENSING AND SEZING OPPORTUNITIES IN THE FIRM

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Sensing, seizing &
transforming
international
opportunities

BUSI 1692
International
Entrepreneurship

,Today’s Aims
 Understand the concept of opportunities

 Describe the nature and types of entrepreneurial
opportunities

 Understand opportunities in IE context



Source: Zucchella, Hagen and Serapio (2018)

, How can we define opportunity?
• Opportunity exists when there is a market imperfection
(a situation perfect market does not exist)

• An opening for individual entrepreneurs or firms to
explore and capitalize on these imperfections in order
to generate economic wealth

• Presence of market imperfections is a necessary but
not sufficient condition for an opportunity


Source: Zucchella, Hagen and Serapio (2018)

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Uploaded on
April 15, 2023
Number of pages
27
Written in
2022/2023
Type
Lecture notes
Professor(s)
Sylvester mujakperuo
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All classes
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