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Newspaper and Magazine Advertisements

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A look at the methods of recruitment including newspaper and magazin advertisements, university days, private employment agencies and Government Departments and Headhunting.

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External Recruitment

Newspaper and magazine advertisements:

 The most common and widely used form of advertising for job vacancies. Depending
on the nature of the job, either the local or national press will be used.
 Specialist vacancies or jobs requiring high levels of skills will usually be advertised
nationally, whereas jobs requiring limited skills will be advertised locally.
 Specialist trade magazines or journals may also be used for very specialised job
vacancies.

Department for Employment and Learning:

 This agency is a government-run agency and it advertises jobs in most major towns.
 Individuals are encouraged to apply for the advertised jobs and the agency
organises interviews between the potential employer and employee.

Private Employment Agencies:

 These are organisations that specialise in recruitment and selection. Individuals
register with the agency to try to get work and the agency tries to match its
potential employees with employer requirements.
 The individuals will be interviewed by the agency , by the potential employers or by
both. If successful in filling a vacancy, the agency will receive a commission from
the employer.
 The major drawback of this approach is that they tend to provide staff who do not
stay long in a particular job.

Headhunting:

 This involves a firm approaching an individual who is currently employed by another
firm and offering them a position within their own organisation.
 The organisation will be seeking to attract someone who has a proven track record,
although they may need to offer a considerable remuneration package if they are to
tempt the individual to leave their existing job.
 Another major drawback with this approach is that there may be a lack of loyalty
from the individual. If he/she left their previous company for money, there is the
possibility that they may move on to another firm they are given a new offer.

Visiting Universities-> 'The Milk Round':

 The Milk Round involved companies visiting universities around the UK, attempting
to recruit to their organisations.
 This is a fairly inexpensive method of recruitment especially for large organisations.
However, the interviewing process can be very time consuming as many candidates
will need to be interviewed.

Once an organisation has decided to recruit externally, it must carefully consider the most
appropriate method of recruitment.

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