Communication in a Business
To be Effective:
1. Has to be a relevant and meaningful message.
2. A structure: Senders and receivers.
3. Channel: Has to be the right channel to deliver it.
4. Feedback or a message back has to be given.
This is when a message is passed between two or more different parties. For communication to be effective, a
structure has to be followed. The structure must include the following:
a) Sender: This is the person who sends the message. Starts the communication.
b) The message itself: Must have meaning so that it can be understood. It doesn’t have meaning the
person who receives it cannot do anything with it.
c) The channel of communication; Have to send a message in the right way so the right people
receive it.
d) Recipient: Ensuring that the message has been sent to the right person.
If the structure/process is followed properly, it should ensure that all communications are sent to the right
person and understood, this should allow for the appropriate feedback/response this will help the business
make the correct decisions.
If this isn’t followed accordingly, the right decisions will not be made and efficiency will be reduced. Also, there
will be a lack of feedback.
Barriers to Communication:
These are factors that prevent communication from being effective.
If communication is not effective then the message could get lost or is too slow at being passed
through or misunderstood and this will result in the business making the wrong decision as feedback
is not provided possibly, message may not be passed on. All of this leads to incorrect decisions.
a) Technical jargon/language: If you use too many terms they may not understand the
message and therefore may not understand the message/communication.
b) The message itself may not be clear and the person receiving it may not understand it.
If you don’t understand the message, you can respond appropriately.
c) Too much information can make a message unclear and the meaning could be missed.
d) The message may be sent to the wrong person(s) thus the communication is irrelevant
and has no meaning.
e) The receiver may choose to ignore the message.
f) If the message has to go through a lot of layers to get to the receiver it takes time and
decision making is slowed down. Also, the message may be receive too late and nothing
can be done.
g) The wrong information could be sent.
h) Wrong methods used to send the message.
Choosing the right medium of communication:
When you are sending a message it is important to send it though the right medium so it has the
maximum affect e.g. a group email/notice board/group text/social network.
If it is to talk to a member of staff about attendance it is a face to face meeting.
For a pay rise, a letter would be used to formalise it and make it more legitimate.
The medium you use will depend upon the nature of the massage, who it is going to and the cost etc.
If you are asked a question about this make sure to give the correct reasons in relation to the case
study.
In a garage a noticeboard would be used as there are a small number of employees and the
noitceboard is the best way to notify the staff in a central location.
In a school, the email system is sued as it is the faster way to send to message and all members have
access to a computer.
To be Effective:
1. Has to be a relevant and meaningful message.
2. A structure: Senders and receivers.
3. Channel: Has to be the right channel to deliver it.
4. Feedback or a message back has to be given.
This is when a message is passed between two or more different parties. For communication to be effective, a
structure has to be followed. The structure must include the following:
a) Sender: This is the person who sends the message. Starts the communication.
b) The message itself: Must have meaning so that it can be understood. It doesn’t have meaning the
person who receives it cannot do anything with it.
c) The channel of communication; Have to send a message in the right way so the right people
receive it.
d) Recipient: Ensuring that the message has been sent to the right person.
If the structure/process is followed properly, it should ensure that all communications are sent to the right
person and understood, this should allow for the appropriate feedback/response this will help the business
make the correct decisions.
If this isn’t followed accordingly, the right decisions will not be made and efficiency will be reduced. Also, there
will be a lack of feedback.
Barriers to Communication:
These are factors that prevent communication from being effective.
If communication is not effective then the message could get lost or is too slow at being passed
through or misunderstood and this will result in the business making the wrong decision as feedback
is not provided possibly, message may not be passed on. All of this leads to incorrect decisions.
a) Technical jargon/language: If you use too many terms they may not understand the
message and therefore may not understand the message/communication.
b) The message itself may not be clear and the person receiving it may not understand it.
If you don’t understand the message, you can respond appropriately.
c) Too much information can make a message unclear and the meaning could be missed.
d) The message may be sent to the wrong person(s) thus the communication is irrelevant
and has no meaning.
e) The receiver may choose to ignore the message.
f) If the message has to go through a lot of layers to get to the receiver it takes time and
decision making is slowed down. Also, the message may be receive too late and nothing
can be done.
g) The wrong information could be sent.
h) Wrong methods used to send the message.
Choosing the right medium of communication:
When you are sending a message it is important to send it though the right medium so it has the
maximum affect e.g. a group email/notice board/group text/social network.
If it is to talk to a member of staff about attendance it is a face to face meeting.
For a pay rise, a letter would be used to formalise it and make it more legitimate.
The medium you use will depend upon the nature of the massage, who it is going to and the cost etc.
If you are asked a question about this make sure to give the correct reasons in relation to the case
study.
In a garage a noticeboard would be used as there are a small number of employees and the
noitceboard is the best way to notify the staff in a central location.
In a school, the email system is sued as it is the faster way to send to message and all members have
access to a computer.
