Explain the advantages and disadvantages of using professional agencies in ensuring
promotional success.
The role of advertising agencies is to help other businesses or companies create, plan and
handle advertising for their business; with the help of advertising agencies business can
develop a successful promotion campaign for their product in this case Nestlé would be able
to make a successful campaign for their Shreddies cereal.
There are many advantages of using advertising agencies to create a successful promotion
campaign; one such advantage is that such agencies tend to employ very skilled and
professional researchers to advertise and promote the campaign. This is very beneficial to a
business such as Nestlé because they would have a very effective campaign for their
Shreddies cereal because this would be done by very creative people that specialise in
adverting and are very skilled in what they are doing. Thus with a very successful campaign
they will be able to meet their advertising objectives such as increasing sales as the
campaign will make sales of their Shreddies cereal increase.
Another advantage is that advertising agencies will have a very wide experience of
advertising as they have done it for many other companies and organisations thus they will
have a broader prospective and more objective in what to do for Nestlé’s Shreddies
advertising campaign. This is very beneficial to a business such as Nestlé because they would
have people working on their advertising campaign that would have a lot of experience in
what to do and how to make it successful this will mean that Nestlé’s campaign for their
Shreddies cereal will also be successful and allow them once again to accomplish their
advertising objectives such as increasing brand awareness as the campaign will make people
more aware of the Nestlé brand and the products that they do.
One other advantage of advertising agencies is that it may save the business money and
costs ; this is because if they chose to do the advertising themselves then they would be
spending money on a lot of different things such as wages of staff who were working on the
campaign etc. however, with using advertising agencies the business doesn’t incur these
costs and are able to get a different organisation to do their advertising campaign thus
making them save on costs of paying workers their wages etc. This in turn allows then to
spend more money on other advertising avenues and will be able to achieve their
advertising objectives such as creating brand awareness more efficiently.
Another advantage is that advertising agencies will be more familiar with which media
outlets to use for the campaign. This is very beneficial to a business such as Nestlé because
their advertisement will be effective as the media outlet chosen will suit the campaign best.
This will be chosen by professional advertising agency staff who will know what media
outlet is best for the Nestle Shreddies campaign as they have a lot of experience doing
advertising for different companies and products. This in turn will mean that the campaign
will be able to accomplish their advertising objectives such as increasing brand awareness as
the campaign will make people more aware of the Nestlé brand and the products that they
do.
promotional success.
The role of advertising agencies is to help other businesses or companies create, plan and
handle advertising for their business; with the help of advertising agencies business can
develop a successful promotion campaign for their product in this case Nestlé would be able
to make a successful campaign for their Shreddies cereal.
There are many advantages of using advertising agencies to create a successful promotion
campaign; one such advantage is that such agencies tend to employ very skilled and
professional researchers to advertise and promote the campaign. This is very beneficial to a
business such as Nestlé because they would have a very effective campaign for their
Shreddies cereal because this would be done by very creative people that specialise in
adverting and are very skilled in what they are doing. Thus with a very successful campaign
they will be able to meet their advertising objectives such as increasing sales as the
campaign will make sales of their Shreddies cereal increase.
Another advantage is that advertising agencies will have a very wide experience of
advertising as they have done it for many other companies and organisations thus they will
have a broader prospective and more objective in what to do for Nestlé’s Shreddies
advertising campaign. This is very beneficial to a business such as Nestlé because they would
have people working on their advertising campaign that would have a lot of experience in
what to do and how to make it successful this will mean that Nestlé’s campaign for their
Shreddies cereal will also be successful and allow them once again to accomplish their
advertising objectives such as increasing brand awareness as the campaign will make people
more aware of the Nestlé brand and the products that they do.
One other advantage of advertising agencies is that it may save the business money and
costs ; this is because if they chose to do the advertising themselves then they would be
spending money on a lot of different things such as wages of staff who were working on the
campaign etc. however, with using advertising agencies the business doesn’t incur these
costs and are able to get a different organisation to do their advertising campaign thus
making them save on costs of paying workers their wages etc. This in turn allows then to
spend more money on other advertising avenues and will be able to achieve their
advertising objectives such as creating brand awareness more efficiently.
Another advantage is that advertising agencies will be more familiar with which media
outlets to use for the campaign. This is very beneficial to a business such as Nestlé because
their advertisement will be effective as the media outlet chosen will suit the campaign best.
This will be chosen by professional advertising agency staff who will know what media
outlet is best for the Nestle Shreddies campaign as they have a lot of experience doing
advertising for different companies and products. This in turn will mean that the campaign
will be able to accomplish their advertising objectives such as increasing brand awareness as
the campaign will make people more aware of the Nestlé brand and the products that they
do.
