Unit 34: Web Design Strategy P1 P2 P3
P1 p2 p3
Unit – 34 (Website Design
Strategy)
BTEC National Diploma In Business Level 3
The Date
Your Name
Your Teacher
1
,Unit 34: Web Design Strategy P1 P2 P3
Unit 34 – Website Design Strategy
On completion of this unit I should:
1) Know the purposes of a range of websites
2) Understand the main elements in web design for usability and visual appeal
3) Be able to plan the development of a website for an organisation.
Task 1:
1) Describe how three contrasting organisations use their websites for business purposes.
2) Explain the usability features of the websites of three contrasting organisations.
3) Describe how the websites of three organisations have been designed to appeal
visually to their users.
I’m working for a web development firm and have been given the following brief, with some
comments attached from my boss. This is a fairly flexible project, but the clients are
particularly fussy. I have to use my imagination and try to come up with something that is
appropriate.
The Copt Hill Preservation Society:
Copt Hill is a well-known local landmark thought to be a prehistoric burial site. It is topped
by seven large trees know in the region as the ‘Seven Sisters’ which can be seen for miles
around. Archaeological digs completed in the 19th century found evidence of several burials
and quite a number of historic artefacts.
The Copt Hill Preservation Society (the client) aims to maintain and improve the Copt Hill
Site. The Society wishes to encourage visitors by informing people about its importance as a
site of historic interest. Educational materials are felt to be a good idea and a new
membership scheme, the ‘Friend of Copt Hill’ is envisaged.
It has been decided that a website would be a good way of promoting the activities of the
society and reaching a broader audience. Perhaps such a website would encourage many
more visitors from aboard.
2
,Unit 34: Web Design Strategy P1 P2 P3
Website: Gov.UK EBay Facebook
Web link https://www.gov.uk/ http://www.ebay.co.uk https://en-gb.facebook.com
Gov.uk is the website for the UK EBay serves two main purposes. The first Personal engagement in an online space
government. It is the place where you can is to effectively expose your item to is the core purpose of Facebook. It
find information such as: information and millions of people on the web. EBay is serves to allow individual users to
services for citizens and businesses, the first place many people go to look for connect with friends in a simple,
detailed guidance for professionals, items, both new and used, so placing your shorthanded manner, sharing thoughts,
information on government and policy. item here means that you have a much news and multimedia content with
Gov.uk works closely with every higher chance of people finding out about them.
government department to make sure all it.
the information on the website is accurate The second, and equally important Also Facebook allows businesses,
Website Purpose
an up to date. reason, is that eBay gives your site and organisations and public figures to
company tremendous exposure at a very connect with customers, fans and
low cost. You can create an auction constituents through the website.
which highlights your product—and can Businesses and other brands create pages
direct people to your web site. That’s where they can post content, provide
incredibly cheap advertising that’s totally organisational news, offer deals,
focused towards people who are introduce products and manage customer
searching for what you have to offer. service relationships.
Alongside with all mentioned above,
Facebook is a business that has a
purpose of creating revenue, enriching
investors and providing jobs.
3
, Unit 34: Web Design Strategy P1 P2 P3
People come to Gov.uk with specific Graphics are attractive; fonts match the Facebook updates its design and changes
needs. Anything that gets between its website design and are easy to read. its layout quite often, which sometimes
users and meeting those needs should be Colours match with each other with confuses users. Currently Facebook use
stripped away. The design of Gov.uk theme colours of black and blue. Layout grey-white-blue colour scheme, which
reflects this, existing primarily as a way is clear and inviting. Pattern uses the creates great and easy-going interactions
of providing the right content and “feature, search, and browse”, page with the website and has a positive
services to its users. layout uses “list of items, module tabs” psychological effect.
Style and Layout
(auction, buy it now, and different sorting Options of profile page menu are
Gov.uk use white space to create a visual methods). Graphics, fonts, colours, layout placed on the right, search bar, profile
hierarchy on the page. are consistent throughout the entire preferences and home button are placed
The default maximum page width is website. Overall, the site is aesthetically at the top for an easy access.
1020px, but can go wider if the content attractive especially with the use of large Besides that the most commonly used
requires it. The website is optimised for pictures. buttons such as massages, news, and
different screen sizes. friends are placed at the top right corner
The colour contrast ratio for text and for an instant access.
interactive elements should be at least
4.5:1 as recommended by the W3C;
Gov.uk use black, white, grey, yellow and
blue colours.
Advertisements of any products for sale EBay does make a big deal of its profits Advertisements is one of the sources of
or other websites promotions on Gov.uk by placing advertisements of different Facebook’s income. Facebook places a
Web Advertisement
are absent. products and services. Anyone can place lot of different advertisements along its
their advert at pages, which works very well.
http://advertise.ebay.com.au/Home Advertising on Facebook helps
businesses meet new customers and stay
in touch. Most online advertising only
reaches 38% of its intended audience.
Facebook’s average is 89%.3. With its
tools for businesses can create adverts to
reach all the right people.
4
P1 p2 p3
Unit – 34 (Website Design
Strategy)
BTEC National Diploma In Business Level 3
The Date
Your Name
Your Teacher
1
,Unit 34: Web Design Strategy P1 P2 P3
Unit 34 – Website Design Strategy
On completion of this unit I should:
1) Know the purposes of a range of websites
2) Understand the main elements in web design for usability and visual appeal
3) Be able to plan the development of a website for an organisation.
Task 1:
1) Describe how three contrasting organisations use their websites for business purposes.
2) Explain the usability features of the websites of three contrasting organisations.
3) Describe how the websites of three organisations have been designed to appeal
visually to their users.
I’m working for a web development firm and have been given the following brief, with some
comments attached from my boss. This is a fairly flexible project, but the clients are
particularly fussy. I have to use my imagination and try to come up with something that is
appropriate.
The Copt Hill Preservation Society:
Copt Hill is a well-known local landmark thought to be a prehistoric burial site. It is topped
by seven large trees know in the region as the ‘Seven Sisters’ which can be seen for miles
around. Archaeological digs completed in the 19th century found evidence of several burials
and quite a number of historic artefacts.
The Copt Hill Preservation Society (the client) aims to maintain and improve the Copt Hill
Site. The Society wishes to encourage visitors by informing people about its importance as a
site of historic interest. Educational materials are felt to be a good idea and a new
membership scheme, the ‘Friend of Copt Hill’ is envisaged.
It has been decided that a website would be a good way of promoting the activities of the
society and reaching a broader audience. Perhaps such a website would encourage many
more visitors from aboard.
2
,Unit 34: Web Design Strategy P1 P2 P3
Website: Gov.UK EBay Facebook
Web link https://www.gov.uk/ http://www.ebay.co.uk https://en-gb.facebook.com
Gov.uk is the website for the UK EBay serves two main purposes. The first Personal engagement in an online space
government. It is the place where you can is to effectively expose your item to is the core purpose of Facebook. It
find information such as: information and millions of people on the web. EBay is serves to allow individual users to
services for citizens and businesses, the first place many people go to look for connect with friends in a simple,
detailed guidance for professionals, items, both new and used, so placing your shorthanded manner, sharing thoughts,
information on government and policy. item here means that you have a much news and multimedia content with
Gov.uk works closely with every higher chance of people finding out about them.
government department to make sure all it.
the information on the website is accurate The second, and equally important Also Facebook allows businesses,
Website Purpose
an up to date. reason, is that eBay gives your site and organisations and public figures to
company tremendous exposure at a very connect with customers, fans and
low cost. You can create an auction constituents through the website.
which highlights your product—and can Businesses and other brands create pages
direct people to your web site. That’s where they can post content, provide
incredibly cheap advertising that’s totally organisational news, offer deals,
focused towards people who are introduce products and manage customer
searching for what you have to offer. service relationships.
Alongside with all mentioned above,
Facebook is a business that has a
purpose of creating revenue, enriching
investors and providing jobs.
3
, Unit 34: Web Design Strategy P1 P2 P3
People come to Gov.uk with specific Graphics are attractive; fonts match the Facebook updates its design and changes
needs. Anything that gets between its website design and are easy to read. its layout quite often, which sometimes
users and meeting those needs should be Colours match with each other with confuses users. Currently Facebook use
stripped away. The design of Gov.uk theme colours of black and blue. Layout grey-white-blue colour scheme, which
reflects this, existing primarily as a way is clear and inviting. Pattern uses the creates great and easy-going interactions
of providing the right content and “feature, search, and browse”, page with the website and has a positive
services to its users. layout uses “list of items, module tabs” psychological effect.
Style and Layout
(auction, buy it now, and different sorting Options of profile page menu are
Gov.uk use white space to create a visual methods). Graphics, fonts, colours, layout placed on the right, search bar, profile
hierarchy on the page. are consistent throughout the entire preferences and home button are placed
The default maximum page width is website. Overall, the site is aesthetically at the top for an easy access.
1020px, but can go wider if the content attractive especially with the use of large Besides that the most commonly used
requires it. The website is optimised for pictures. buttons such as massages, news, and
different screen sizes. friends are placed at the top right corner
The colour contrast ratio for text and for an instant access.
interactive elements should be at least
4.5:1 as recommended by the W3C;
Gov.uk use black, white, grey, yellow and
blue colours.
Advertisements of any products for sale EBay does make a big deal of its profits Advertisements is one of the sources of
or other websites promotions on Gov.uk by placing advertisements of different Facebook’s income. Facebook places a
Web Advertisement
are absent. products and services. Anyone can place lot of different advertisements along its
their advert at pages, which works very well.
http://advertise.ebay.com.au/Home Advertising on Facebook helps
businesses meet new customers and stay
in touch. Most online advertising only
reaches 38% of its intended audience.
Facebook’s average is 89%.3. With its
tools for businesses can create adverts to
reach all the right people.
4
