Unit 29: International Business M1 D1
M1 D1
Unit – 29 (Understanding
Retailing)
BTEC National Diploma In Business Level 3
The Date
Your Name
Your Teacher
1
,Unit 29: International Business M1 D1
Unit 29 – International Business
On completion of this unit I should:
1) Know the structure of the retail industry.
2) Understand the role of retailing in the distribution of goods and services.
3) Understand the sales and service functions in retailing.
4) Know how the retail sector responds to internal and external change.
Task 3:
a) Compare the function of formats and locations in retailing.
b) Evaluate the distribution systems in delivering goods and services for a selected organisation.
2
, Unit 29: International Business M1 D1
The functions of formats and location in retailing
Many different aspects of a business affect the way it conducts its activities. Business size,
location, ownership or format of its stores can determine how an organisation should distribute its
products, what kind of employees it should search for in order to maintain itself successful or what
type of places its store will be the most profitable at. Being able realistically reflect on the function
and formats of retailers can give you an insight into the purpose/background of strategic decisions
made by a retailing organisation.
The size
With headquarters in Cupertino, California Apple Inc. is a multinational corporation. On
November 25, 2014, in addition to being the largest publicly traded corporation in the world by
market capitalisation, Apple became the first U.S. company to be valued at over $700 billion.
Since the opening of the first Apple store in the United States in 2001, the number of Apple stores
around the world has boomed, surpassing 200 stores in 2007 and still rising. The stores are located in
many high profile locations and cities around the world including New York, London, Amsterdam,
Berlin, Sydney, Osaka and Shanghai.
The bar chart below represent the number of Apple stores each year from 2005 until the 2014.
Opening many stores globally Apple has been able to take control of the imaging, presentation and
reputation of their own brand and this indeed has a great result. Individual design of each store in the
global market secured the company’s unprecedented success. Being present physically within many
countries and cultures allowed the company to deliver their brand massage directly to their target
audience and therefore create both ways communication.
Most of Apple’s stores including the one in Lakeside Shopping Centre are at 8400 average square
feet. This has been estimated by the Charlie Wolf in accordance with the average number of visitors
3
M1 D1
Unit – 29 (Understanding
Retailing)
BTEC National Diploma In Business Level 3
The Date
Your Name
Your Teacher
1
,Unit 29: International Business M1 D1
Unit 29 – International Business
On completion of this unit I should:
1) Know the structure of the retail industry.
2) Understand the role of retailing in the distribution of goods and services.
3) Understand the sales and service functions in retailing.
4) Know how the retail sector responds to internal and external change.
Task 3:
a) Compare the function of formats and locations in retailing.
b) Evaluate the distribution systems in delivering goods and services for a selected organisation.
2
, Unit 29: International Business M1 D1
The functions of formats and location in retailing
Many different aspects of a business affect the way it conducts its activities. Business size,
location, ownership or format of its stores can determine how an organisation should distribute its
products, what kind of employees it should search for in order to maintain itself successful or what
type of places its store will be the most profitable at. Being able realistically reflect on the function
and formats of retailers can give you an insight into the purpose/background of strategic decisions
made by a retailing organisation.
The size
With headquarters in Cupertino, California Apple Inc. is a multinational corporation. On
November 25, 2014, in addition to being the largest publicly traded corporation in the world by
market capitalisation, Apple became the first U.S. company to be valued at over $700 billion.
Since the opening of the first Apple store in the United States in 2001, the number of Apple stores
around the world has boomed, surpassing 200 stores in 2007 and still rising. The stores are located in
many high profile locations and cities around the world including New York, London, Amsterdam,
Berlin, Sydney, Osaka and Shanghai.
The bar chart below represent the number of Apple stores each year from 2005 until the 2014.
Opening many stores globally Apple has been able to take control of the imaging, presentation and
reputation of their own brand and this indeed has a great result. Individual design of each store in the
global market secured the company’s unprecedented success. Being present physically within many
countries and cultures allowed the company to deliver their brand massage directly to their target
audience and therefore create both ways communication.
Most of Apple’s stores including the one in Lakeside Shopping Centre are at 8400 average square
feet. This has been estimated by the Charlie Wolf in accordance with the average number of visitors
3
