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Business Unit 29, Understanding Retailing P2 (Explain the process of distributing goods through different channels from the manufacturer to the customer.)

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BTEC Business Extended Diploma Unit 29, Understanding Retailing P2 This is the complete version of the coursework assignment, which has already been marked and approved by a teacher. P1 P2 P3 P4 M1 M2 M3 D1 D2 (Explain the process of distributing goods through different channels from the manufacturer to the customer.)

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Goods Distribution
Unit 29 P2

, Distribution Channels

• A distribution channel is the network of individuals and organisations
involved in the process of moving a product or service from the producer to
the end customer/user.
• The two primary channels are direct and indirect, but there are different sub-
channels within many other categories.

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