Product Promotion
Coca-Cola
And
McDonalds Restaurants
01/05/2016 1
,McDonalds
The McDonald's Corporation is the world's
largest chain of fast food restaurants, serving
around 68 million customers daily in 119 countries.
Headquartered in the United States, the company
began in 1940 as a barbecue restaurant operated
by Richard and Maurice McDonald.
01/05/2016 2
,McDonalD’s Product Range
The important thing to remember when offering menu items in fast-food
industry to potential customers is that there is a huge amount of choice available
to those potential customers with regard to how and where they spend their
money. Therefore McDonald’s places considerable emphasis on developing a
menu which customers want. Market research establishes exactly what this is.
McDonald mainly sells hamburgers, various types of sandwiches, fries, soft
drinks, breakfast items and desserts. Salads and vegetarian items, wraps are also
available in each McDonalds restaurant. McDonald also offers full meals such as
‘’Big Mac’’, ‘’McRoyale’’, ‘’Big Tasty’’, ‘’ Chicken Big Mac’’, ‘’Happy Meal’’,
etc…
Those meals are usually combinations of items you can get separately with
lowered price.
01/05/2016 3
, McDonalD’s TargeT Customers
McDonald’s mostly targeted at adults and teenagers looking for a quick meal
and families with young children (‘’Happy Meal’’ is mainly targeted for those
families). Target market of McDonald is basically a whole world, and
McDonalds itself defines their customer profile as:
01/05/2016 4
Coca-Cola
And
McDonalds Restaurants
01/05/2016 1
,McDonalds
The McDonald's Corporation is the world's
largest chain of fast food restaurants, serving
around 68 million customers daily in 119 countries.
Headquartered in the United States, the company
began in 1940 as a barbecue restaurant operated
by Richard and Maurice McDonald.
01/05/2016 2
,McDonalD’s Product Range
The important thing to remember when offering menu items in fast-food
industry to potential customers is that there is a huge amount of choice available
to those potential customers with regard to how and where they spend their
money. Therefore McDonald’s places considerable emphasis on developing a
menu which customers want. Market research establishes exactly what this is.
McDonald mainly sells hamburgers, various types of sandwiches, fries, soft
drinks, breakfast items and desserts. Salads and vegetarian items, wraps are also
available in each McDonalds restaurant. McDonald also offers full meals such as
‘’Big Mac’’, ‘’McRoyale’’, ‘’Big Tasty’’, ‘’ Chicken Big Mac’’, ‘’Happy Meal’’,
etc…
Those meals are usually combinations of items you can get separately with
lowered price.
01/05/2016 3
, McDonalD’s TargeT Customers
McDonald’s mostly targeted at adults and teenagers looking for a quick meal
and families with young children (‘’Happy Meal’’ is mainly targeted for those
families). Target market of McDonald is basically a whole world, and
McDonalds itself defines their customer profile as:
01/05/2016 4
