Unit 4: Business Communication P4
P4
Unit – 4 (Business Communication)
BTEC National Diploma In Business Level 3
The Date
Author: Your Name
Your Teacher
1
,Unit 4: Business Communication P4
Unit 4 Business Communication
To:
From:
Date:
Ref:
On completion of this unit I should:
1) Understand different types of business information
2) Be able to present business information effectively.
3) Understand the issues and constraints in relation to the use of business information in
organisations.
4) Know how to communicate business information using appropriate methods.
Task 1:
a) Evaluate the external corporate communications of an existing product or service.
1.0 Introduction
Durlem Communications has secured some more work from the Forum. This involves
investigating ‘corporate communications’ again to use as exemplar materials for other
aspiring entrepreneurs.
2.0 Terms of reference
In this report I have been asked to evaluate the external corporate communications of an
existing product or service. I will use the Internet, Moodle and my Business Textbook to
collect information for this report.
2
, Unit 4: Business Communication P4
TESCO Plc
Jack Cohen, son of Polish emigrant has started his business at Well Street Market, Hackney,
East London in 1919. At first he began to sell surplus groceries from a stall owning a small
shop, and only in 1924 he came up with TESCO brand. The name came about after Jack
Cohen bought a shipment of tea from Thomas Edward Stockwell. He made new labels using
the first three letters of the supplier's name (TES), and the first two letters of his surname
(CO), forming the word TESCO. Over the years his business has grown, especially in 1950-
60s, when company has purchased a lot of its competitor’s stores. That very felicitous
investment poked TESCO up on the
ladder of success. Originally specified
on food and drinks, company has
expanded range of product availability;
they have subjoined clothing,
electronics, chancellery, household
appliances, etc…
Nowadays TESCO became a
multinational corporation operating in
12 different countries around the world
and employing over 530000 workers.
Interesting Facts:
In 1961 TESCO Leicester entered the Guinness Book of Records as the largest store
in Europe and in 1968 TESCO opened its first 'superstore' in Crawley, West Sussex.
In 1974 TESCO opened its first petrol stations, and would become the UK's largest
independent petrol retailer. By 1979 total sales topped £1000000000, and
by 1982 sales had doubled to more than £2000000000.
In 2012 TESCO have reported that
group sales were £51.8bn in the year to
until February 2008. Pre-tax profit rose to
£2.8bn.
By the 1970s TESCO have
revolutionised by the way people shopped,
thus TESCO was building a national store
network to cover the whole of the UK,
which it continues to expand to this day,
while also diversifying into other products.
3
P4
Unit – 4 (Business Communication)
BTEC National Diploma In Business Level 3
The Date
Author: Your Name
Your Teacher
1
,Unit 4: Business Communication P4
Unit 4 Business Communication
To:
From:
Date:
Ref:
On completion of this unit I should:
1) Understand different types of business information
2) Be able to present business information effectively.
3) Understand the issues and constraints in relation to the use of business information in
organisations.
4) Know how to communicate business information using appropriate methods.
Task 1:
a) Evaluate the external corporate communications of an existing product or service.
1.0 Introduction
Durlem Communications has secured some more work from the Forum. This involves
investigating ‘corporate communications’ again to use as exemplar materials for other
aspiring entrepreneurs.
2.0 Terms of reference
In this report I have been asked to evaluate the external corporate communications of an
existing product or service. I will use the Internet, Moodle and my Business Textbook to
collect information for this report.
2
, Unit 4: Business Communication P4
TESCO Plc
Jack Cohen, son of Polish emigrant has started his business at Well Street Market, Hackney,
East London in 1919. At first he began to sell surplus groceries from a stall owning a small
shop, and only in 1924 he came up with TESCO brand. The name came about after Jack
Cohen bought a shipment of tea from Thomas Edward Stockwell. He made new labels using
the first three letters of the supplier's name (TES), and the first two letters of his surname
(CO), forming the word TESCO. Over the years his business has grown, especially in 1950-
60s, when company has purchased a lot of its competitor’s stores. That very felicitous
investment poked TESCO up on the
ladder of success. Originally specified
on food and drinks, company has
expanded range of product availability;
they have subjoined clothing,
electronics, chancellery, household
appliances, etc…
Nowadays TESCO became a
multinational corporation operating in
12 different countries around the world
and employing over 530000 workers.
Interesting Facts:
In 1961 TESCO Leicester entered the Guinness Book of Records as the largest store
in Europe and in 1968 TESCO opened its first 'superstore' in Crawley, West Sussex.
In 1974 TESCO opened its first petrol stations, and would become the UK's largest
independent petrol retailer. By 1979 total sales topped £1000000000, and
by 1982 sales had doubled to more than £2000000000.
In 2012 TESCO have reported that
group sales were £51.8bn in the year to
until February 2008. Pre-tax profit rose to
£2.8bn.
By the 1970s TESCO have
revolutionised by the way people shopped,
thus TESCO was building a national store
network to cover the whole of the UK,
which it continues to expand to this day,
while also diversifying into other products.
3
