In my report I will compare 2 different websites and evaluate how the principles of
website design have been used to create sites which are creative and perform well
and meet client requirements. Also I will identify the similarities and differences
between the both websites and provide a short outcome of what was bad and what
was well. The two websites I’ve chosen are Apple and Microsoft as they are very
similar to each other.
Apple- Apple’s main features are iphone, ipad, apple watch, apple tv, siri and
macbook. Apple’s website's main purpose is to sell and advertise their products. The
apple website homepage is really welcoming, modern, simple and it allows the brand
to really show it’s products. The site is designed to advertise and promote the
company's variety of products, as well as sell them online.
Microsoft- Microsoft website focuses on productivity and also advertising. It gives
services like- Microsoft surface devices such as- surface laptop, surface pro etc, office
365, Outlook, XBOX,Windows, PCs and tablets by different brands hp, dell, asus.
Target Audience- A target audience refers to the specific group of people that are
most likely to buy your product. It can be detected by their age, income, gender,
interest etc.
Apple Target audience- Almost all age groups and genders can buy Apple products.
It is marketed to normal people. Also, Apple's target audience is people who are able
to pay a premium for the products since they are extremely expensive. The iPad,
iPhone and Apple Watch are products that may appeal to a variety of age groups
since there are many types of products: average kids start using the iPad when they're
2 years old, as well as business professionals and students. Their target audience can
be any age group. Therefore, they have designed their websites to make them
accessible to all types of customers.
Microsoft Target audience- Mostly teachers and students aged 18-34 are the target
market for Microsoft as they provide services and products that are marketed to
teachers and students such as Microsoft Teams, Word, Skype, laptops, tablets, etc.
Xbox is primarily used by adults 16-25 years of age, which is the audience that
Microsoft is also targeting. Students, employees, and professionals are also typically
the target market for Microsoft. As a result, they've made their websites accessible for
them.
,What would their client requirements would be-
Apple-
User friendly- It would be easier for a visitor to use
Responsive
Variety of choices- Include multiple images
Consistent- Same page and navigation bar for every page.
Suitable colour scheme- e.g black and white
Different options- such as iphone, ipad, apple watch etc
Design- Products needs slick design
Performance- Website have to be fast
Mobile user friendly- Able to use on different devices such as mobile phones.
Website maintenance- Available 24/7
Microsoft-
Responsive
Variety of choices- Include multiple images
Suitable colour scheme- e.g black and white
Different options- such as XBOX,
Design- Products needs slick design
Performance- Website have to be fast
Mobile user friendly- Able to use on different devices such as mobile phones.
Website maintenance- Available 24/7
, Home Page- The homepage is a more important page than the whole site because
here the visitor will see the website first. So a website should make the homepage
very easy and friendly. A home page should be designed to impress the visitors to
keep them browsing to the website. Furthermore this is the first chance to show them
the website is valuable and user friendly. But if the website is not valuable for the
visitors they will leave the website.
Below I’ve included the Apple’s Home page-
website design have been used to create sites which are creative and perform well
and meet client requirements. Also I will identify the similarities and differences
between the both websites and provide a short outcome of what was bad and what
was well. The two websites I’ve chosen are Apple and Microsoft as they are very
similar to each other.
Apple- Apple’s main features are iphone, ipad, apple watch, apple tv, siri and
macbook. Apple’s website's main purpose is to sell and advertise their products. The
apple website homepage is really welcoming, modern, simple and it allows the brand
to really show it’s products. The site is designed to advertise and promote the
company's variety of products, as well as sell them online.
Microsoft- Microsoft website focuses on productivity and also advertising. It gives
services like- Microsoft surface devices such as- surface laptop, surface pro etc, office
365, Outlook, XBOX,Windows, PCs and tablets by different brands hp, dell, asus.
Target Audience- A target audience refers to the specific group of people that are
most likely to buy your product. It can be detected by their age, income, gender,
interest etc.
Apple Target audience- Almost all age groups and genders can buy Apple products.
It is marketed to normal people. Also, Apple's target audience is people who are able
to pay a premium for the products since they are extremely expensive. The iPad,
iPhone and Apple Watch are products that may appeal to a variety of age groups
since there are many types of products: average kids start using the iPad when they're
2 years old, as well as business professionals and students. Their target audience can
be any age group. Therefore, they have designed their websites to make them
accessible to all types of customers.
Microsoft Target audience- Mostly teachers and students aged 18-34 are the target
market for Microsoft as they provide services and products that are marketed to
teachers and students such as Microsoft Teams, Word, Skype, laptops, tablets, etc.
Xbox is primarily used by adults 16-25 years of age, which is the audience that
Microsoft is also targeting. Students, employees, and professionals are also typically
the target market for Microsoft. As a result, they've made their websites accessible for
them.
,What would their client requirements would be-
Apple-
User friendly- It would be easier for a visitor to use
Responsive
Variety of choices- Include multiple images
Consistent- Same page and navigation bar for every page.
Suitable colour scheme- e.g black and white
Different options- such as iphone, ipad, apple watch etc
Design- Products needs slick design
Performance- Website have to be fast
Mobile user friendly- Able to use on different devices such as mobile phones.
Website maintenance- Available 24/7
Microsoft-
Responsive
Variety of choices- Include multiple images
Suitable colour scheme- e.g black and white
Different options- such as XBOX,
Design- Products needs slick design
Performance- Website have to be fast
Mobile user friendly- Able to use on different devices such as mobile phones.
Website maintenance- Available 24/7
, Home Page- The homepage is a more important page than the whole site because
here the visitor will see the website first. So a website should make the homepage
very easy and friendly. A home page should be designed to impress the visitors to
keep them browsing to the website. Furthermore this is the first chance to show them
the website is valuable and user friendly. But if the website is not valuable for the
visitors they will leave the website.
Below I’ve included the Apple’s Home page-
