Social Influence And Social
Change
Lessons from minority research
influence
1.
Drawing attention
segregation in 1950 's America -
places such as certain schools and restraints in the southern
states civil drew attention situation
were exclusive to whites rights marches to the
by providing
.
social a
problem
proof of
.
2. consistency
people took
part in marches on a
large scale Even
though it was a
minority of the American
.
population they displayed consistency of message
, and intent .
3- Deeper
processing
this activism meant that many people who had accepted the status quo began thinking deeply
about the unjustness of it .
4.
Augmentation principle
'
Freedom riders
'
were both white as well as black people who boarded buses in the south to
challenge separate seating for black people .
Many were beaten .
The
personal risk
strengthened
their
message .
5. Snowball
effect
civil attention civil
rights activists gradually got the
of the US
government
.
In 1964 the
rights act
was passed change happened
-
bit by bit
just as a rolling snowball
grows as it
gathers more
snow .
6. social
crypto mnesia
social Change came about some people have no
memory Ccryptomnesia) of the events leading
to that
change
Lessons from
conformity research
Dissenters mate social
change more likely .
no Asch 's research variation one broke
where confederate always gave right answers this the
-
-
power of the majority the others to dissent this demonstrates potential for social Chang
encouraging
.
Nsl
HP Environment and health
campaigns exploit conformity by appealing to Nsl .
They provide information
about what others doing
.
Lessons obedience research
from
Disobedient models make change more likely
Change
Lessons from minority research
influence
1.
Drawing attention
segregation in 1950 's America -
places such as certain schools and restraints in the southern
states civil drew attention situation
were exclusive to whites rights marches to the
by providing
.
social a
problem
proof of
.
2. consistency
people took
part in marches on a
large scale Even
though it was a
minority of the American
.
population they displayed consistency of message
, and intent .
3- Deeper
processing
this activism meant that many people who had accepted the status quo began thinking deeply
about the unjustness of it .
4.
Augmentation principle
'
Freedom riders
'
were both white as well as black people who boarded buses in the south to
challenge separate seating for black people .
Many were beaten .
The
personal risk
strengthened
their
message .
5. Snowball
effect
civil attention civil
rights activists gradually got the
of the US
government
.
In 1964 the
rights act
was passed change happened
-
bit by bit
just as a rolling snowball
grows as it
gathers more
snow .
6. social
crypto mnesia
social Change came about some people have no
memory Ccryptomnesia) of the events leading
to that
change
Lessons from
conformity research
Dissenters mate social
change more likely .
no Asch 's research variation one broke
where confederate always gave right answers this the
-
-
power of the majority the others to dissent this demonstrates potential for social Chang
encouraging
.
Nsl
HP Environment and health
campaigns exploit conformity by appealing to Nsl .
They provide information
about what others doing
.
Lessons obedience research
from
Disobedient models make change more likely
