Unit 8 – Promoting Public Health
Learning aim C: Investigate how health is promoted to improve the health of the population
In this assignment, I will explain approaches to health promotion and protection in Change4Life, as
well as approaches to health prevention and control, and I will justify the approaches used to
promote health and prevent diseases.
P5: Explain how approaches to health promotion and protection have been applied in a selected
health promotion campaign
Change4life is a public health campaign in England launched by Public Health England in January
2009. It was the first nationwide social marketing programme in the country aimed at combating
obesity. The aim of Change4life is to assist families in making small, long-term changes to their
nutrition and activity habits. In its first year, Change4life focused on families, particularly those with
children under 11. However, 2 and 3 years later, the campaign has expanded to address other at-risk
groups. The motto is “More kids, less food, eat less, move more, live longer". This campaign
encourages families to engage in seven healthy habits which are:
5 A Day - ideas for consuming the necessary 5 servings of fruit and vegetables each day
400, 600, 600 calories - advice on watching calorie intake at breakfast (400 calories), lunch,
and dinner (600 calories each)
Watch the salt - suggestions for limiting the amount of salt consumed each day, ideally to
less than 6g for adults.
Cut back on fat - learn about the types of fat contained in foods (mostly saturated) and how
to cut back on them.
Sugar substitutions — facts about sugar in meals, as well as advice for healthier alternatives
100 Calorie Snacks, 2 A Day Max
Get moving every day - the importance of leading an active lifestyle, as well as inexpensive
and simple ways for adults and children to do so.
Public Health England's campaign works with local intermediaries such as schools, NHS
organisations, local councils, and others. Change4life's key principle allows these local supporters to
communicate with the campaign audience in a variety of ways and circumstances. Local
communities can use free tools such as posters and flyers to help them do this effectively.
The role of health promoters
Aim
The goal of health promoters is to better the health of individuals and the population. Health
promoters are global organisations such as the WHO, and national governments, local health
authorities, local governments and specialist departments researching specific aspects of health. The
target of all governments is to encourage the health of its citizens and to reduce the division
between health inequalities.
Global Health Promoters
World Health Organisation (WHO)
The World Health Organisation are a team of over 8000 professionals that includes public health
experts, doctors, epidemiologists, scientists, and managers. They work together to coordinate the
global response to health emergencies, promote good health, prevent disease, and increase access
to health care. WHO works worldwide to promote health, keep the world safe, and serve the
vulnerable. Their goal is to provide universal health coverage to billions of people, protect them
from health emergencies, and improve their health and well-being. The WHO collects information
Learning aim C: Investigate how health is promoted to improve the health of the population
In this assignment, I will explain approaches to health promotion and protection in Change4Life, as
well as approaches to health prevention and control, and I will justify the approaches used to
promote health and prevent diseases.
P5: Explain how approaches to health promotion and protection have been applied in a selected
health promotion campaign
Change4life is a public health campaign in England launched by Public Health England in January
2009. It was the first nationwide social marketing programme in the country aimed at combating
obesity. The aim of Change4life is to assist families in making small, long-term changes to their
nutrition and activity habits. In its first year, Change4life focused on families, particularly those with
children under 11. However, 2 and 3 years later, the campaign has expanded to address other at-risk
groups. The motto is “More kids, less food, eat less, move more, live longer". This campaign
encourages families to engage in seven healthy habits which are:
5 A Day - ideas for consuming the necessary 5 servings of fruit and vegetables each day
400, 600, 600 calories - advice on watching calorie intake at breakfast (400 calories), lunch,
and dinner (600 calories each)
Watch the salt - suggestions for limiting the amount of salt consumed each day, ideally to
less than 6g for adults.
Cut back on fat - learn about the types of fat contained in foods (mostly saturated) and how
to cut back on them.
Sugar substitutions — facts about sugar in meals, as well as advice for healthier alternatives
100 Calorie Snacks, 2 A Day Max
Get moving every day - the importance of leading an active lifestyle, as well as inexpensive
and simple ways for adults and children to do so.
Public Health England's campaign works with local intermediaries such as schools, NHS
organisations, local councils, and others. Change4life's key principle allows these local supporters to
communicate with the campaign audience in a variety of ways and circumstances. Local
communities can use free tools such as posters and flyers to help them do this effectively.
The role of health promoters
Aim
The goal of health promoters is to better the health of individuals and the population. Health
promoters are global organisations such as the WHO, and national governments, local health
authorities, local governments and specialist departments researching specific aspects of health. The
target of all governments is to encourage the health of its citizens and to reduce the division
between health inequalities.
Global Health Promoters
World Health Organisation (WHO)
The World Health Organisation are a team of over 8000 professionals that includes public health
experts, doctors, epidemiologists, scientists, and managers. They work together to coordinate the
global response to health emergencies, promote good health, prevent disease, and increase access
to health care. WHO works worldwide to promote health, keep the world safe, and serve the
vulnerable. Their goal is to provide universal health coverage to billions of people, protect them
from health emergencies, and improve their health and well-being. The WHO collects information
