Eric Asare p4, m2, d1
P4 and M2
Promotional Plan
My promotional plan, I would use two types of promotions advertising through
social media and sponsorship.
Advertising is to catch the public's attention to your business. This is usually to
promote a product or a service, through the use of several forms of media, such
as the internet. The internet can be used in many forms such as if I want to
promote a new product I will first share it on the most popular social media app
which are instagram, YouTube and twitter which will help notify people. I would
use advertising in my business because it me to introduce and promote my
product to customers for sale. So when my business launches my new product I
will advertise my new product in order to create awareness and consumer
interest also my company intends to boost the sale. For example JD and
footlocker use advertising when they want to create attention for a new product.
Sponsorship is when you support an organisation by providing money or other
resources that is of value to the sponsored event. This is usually in return for
advertising space at the event or as part of the publicity for the event. I would
use sponsorship because it gives my business media exposure this is because all
events have their own marketing efforts to make sure the event is successful.
When my business involved, my business will automatically get all the benefit of
being promoted throughout the process also some events have local media
support while others may offer national campaigns but my business offer
national campaigns because my business is worldwide. This could provide
extended exposure and visibility in markets they have not tapped into yet.
Coordination with the rest of the marketing mix
Ways I shall be promoting my product is through advertising and
sponsorship in order to get my product noticed so by sponsoring running
athletes it will gain my company many customers because fans of that
athlete will feel that they have to get my companies running and
customers will think that the reason why these athletes performance are
starting toimprove is because of my companies running shoes.
The price links to the services I’ll be doing this is because my products will
be published on social media websites wouldn’t be expensive on certain
website. This is because certain websites are expensive to advertise on
whilst others are not for example Instagram which is in fact free to
advertise on because all you do is post pictures.The reason why my
products are expensive is because I need order to get my targets attention
I would need to promote my product on social media website which is very
expensive.
The places I shall be promoting my running shoes are shopping
destinations such as Westfield, Oxford Street and Canary Wharf because
those are the places where people you lots of people come to shop so by
1 | Page
, Eric Asare p4, m2, d1
promoting in those place my business can gain lots of customers and even
if some people are not interested they will pass it on friends and families
members who they know will be interested in the running shoes my
company created.
Other places I can promote my companies running shoes is retail outlet
such as footasylum, JD and footlocker because all most every local area in
London has one of these shops plus these shops are where most people
buy their running shoes so it will be a good idea to promote my running
shoes in these shop.
The name of my product/company is asare free runners
My name of my product is influence by a new runner Eric Asare. I chose this idea
because it’s the first running shoe which is based on an actual runner. The
reason why I named my company after a famous runner is because everyone
knows him also people look up to him so for that reason fans will want to buy it.
Image to be developed
The image I want my business to develop is a simple and professional one like
Nike. Nike is a good example because it is very simple but effective and it fit
together perfectly. The reason why this is a good example is because Nike is
trying to promote their new shoes so in order to get the customers attention the
made a big display of it. If my staffs act in a professional manner it will affect my
business in a good way and give my business a good image will probably reflect
on business. A professional business with a good image is certain to succeed
more than a nonprofessional one.
2 | Page
P4 and M2
Promotional Plan
My promotional plan, I would use two types of promotions advertising through
social media and sponsorship.
Advertising is to catch the public's attention to your business. This is usually to
promote a product or a service, through the use of several forms of media, such
as the internet. The internet can be used in many forms such as if I want to
promote a new product I will first share it on the most popular social media app
which are instagram, YouTube and twitter which will help notify people. I would
use advertising in my business because it me to introduce and promote my
product to customers for sale. So when my business launches my new product I
will advertise my new product in order to create awareness and consumer
interest also my company intends to boost the sale. For example JD and
footlocker use advertising when they want to create attention for a new product.
Sponsorship is when you support an organisation by providing money or other
resources that is of value to the sponsored event. This is usually in return for
advertising space at the event or as part of the publicity for the event. I would
use sponsorship because it gives my business media exposure this is because all
events have their own marketing efforts to make sure the event is successful.
When my business involved, my business will automatically get all the benefit of
being promoted throughout the process also some events have local media
support while others may offer national campaigns but my business offer
national campaigns because my business is worldwide. This could provide
extended exposure and visibility in markets they have not tapped into yet.
Coordination with the rest of the marketing mix
Ways I shall be promoting my product is through advertising and
sponsorship in order to get my product noticed so by sponsoring running
athletes it will gain my company many customers because fans of that
athlete will feel that they have to get my companies running and
customers will think that the reason why these athletes performance are
starting toimprove is because of my companies running shoes.
The price links to the services I’ll be doing this is because my products will
be published on social media websites wouldn’t be expensive on certain
website. This is because certain websites are expensive to advertise on
whilst others are not for example Instagram which is in fact free to
advertise on because all you do is post pictures.The reason why my
products are expensive is because I need order to get my targets attention
I would need to promote my product on social media website which is very
expensive.
The places I shall be promoting my running shoes are shopping
destinations such as Westfield, Oxford Street and Canary Wharf because
those are the places where people you lots of people come to shop so by
1 | Page
, Eric Asare p4, m2, d1
promoting in those place my business can gain lots of customers and even
if some people are not interested they will pass it on friends and families
members who they know will be interested in the running shoes my
company created.
Other places I can promote my companies running shoes is retail outlet
such as footasylum, JD and footlocker because all most every local area in
London has one of these shops plus these shops are where most people
buy their running shoes so it will be a good idea to promote my running
shoes in these shop.
The name of my product/company is asare free runners
My name of my product is influence by a new runner Eric Asare. I chose this idea
because it’s the first running shoe which is based on an actual runner. The
reason why I named my company after a famous runner is because everyone
knows him also people look up to him so for that reason fans will want to buy it.
Image to be developed
The image I want my business to develop is a simple and professional one like
Nike. Nike is a good example because it is very simple but effective and it fit
together perfectly. The reason why this is a good example is because Nike is
trying to promote their new shoes so in order to get the customers attention the
made a big display of it. If my staffs act in a professional manner it will affect my
business in a good way and give my business a good image will probably reflect
on business. A professional business with a good image is certain to succeed
more than a nonprofessional one.
2 | Page
