BTEC BUSINESS - Unit 19 - Pitching for a New Business - Assignment 2 - Structure

UNIT 19 - STRUCTURE
Unit 19 – Pitching for a New Business – Assignment 2

, Unit 19 – Pitching for a New Business – Assignment 2

Learning Aim B: Develop a business plan for a viable micro-business
start-up

IMPORTANT POINTS:
 If you want to have a better understanding
BtecBusinessGuide of this unit or get access to
other resources related to this unit, check out our website:
https://www.btecbguide.com
 As always create an introduction paragraph to your coursework.
 It is advisable to use BTEC Nationals Business Student Book 1 +
Activebook to assist you with this coursework.
 You must reference your work correctly.


Introduction
 As always you need to give an introduction so that the
examiner/audience understands what your report is about.
 What is your report about?
 What is the name of your micro-business?
 Provide a short description of what products/services your micro-business
provides.


P3: Explain your marketing plan for a selected micro-business.

Target market:
 Define the word ‘target market’.
 How will you identify your target market?
o Market segmentation…
o Customer’s needs and expectations…

 If you are going to use market segmentation, you need to…
o Define the word “market segmentation”.
o Provide examples of market segments and provide an overall definition
of each market segment.
o Explain how each market segment correlates with your micro-business.

Market research
 Define the word ‘market research’.
 Provide two forms of market research.

o Primary research
 Provide a definition of this type of research and examples.