Unit18 Creative promotion PART2 DISTINCTION ACHIEVED

Unit 18: Creative Promotion

TASK 1: Review the effectiveness of the promotional mix used by
different businesses,
TASK 2 : Create a plan for a promotional campaign




Contents

,Executive summary……………………………………………..…………………………2

Part 1

Explanation the promotional mix used by contrasting businesses……………2-7

Illustration and explanation of the influences on the promotional activities
used by contrasting businesses……………………………………….……………7-10

Analysis of the factors that influence the choice of promotional activity in
contrasting businesses……………………………………………….……………..10-13

Evaluation of the extent to which internal and external factors will influence
the success of promotional activity……………………………………………....14-16


PART 2:


Target market for a product or service offered by a selected business……17-18


Plan and prepare a costed promotional plan for a product or service for a
selected business………………………………..…………………………………...18-20

Assess the extent to which the proposed promotional plan meets both
business and consumer needs…………………………………………………….21-23

Demonstration of individual self-management, research and initiative in the
preparation and evaluation of a high-quality and creative plan for a
promotional campaign.……………………………………………………….……..24-25


Resources………………………………..……………………………………….……26-27




Executive summary

1

, This business report will describe the promotional mix which was used by two
chosen contrasting businesses. Then the report will explore the efficacy of the
promotional mix used by two contracting businesses.


It will consider the elements of the promotional mix for each business, as well as the
appropriateness of the promotional activities the businesses have chosen, these will
include advertisement, personal selling, sales promotion, direct marketing and public
relations by using examples from the independent research.


Internal and external factors which can affect promotional activities will be discussed
as well as how they are linked and their influence. Finally, an evaluation and
conclusion will determine which factors studied
affected the performance of promotional activities.




Part 1


Explanation the promotional mix used
by contrasting businesses

The promotion of an organisation, a product, or a service is essential in any sort of
business sector since it has a long-term influence on the customers in that sector.
Promoting a product or service through a combination of personal selling, public
relations, sales promotion, and advertising is referred to as the promotional mix. It
also contains the essence of what promotion is and how it is done efficiently.




Personal selling


2