Unit 1 EXPLORING BUSINESS ENVIRONMENT ASSIGNMENT 2 UP TO DISTINCTION LEVEL

EXPLORING CANCER RESEARCH UK AND
MICROSOFT


Features contributing to the success of contrasting
businesses




Executive summary

,➢ Introduction……………………………………………….2
➢ Introduction of the two businesses…………………..3
➢ Features of the two businesses
*Cancer Research UK…………………………………...4
*Microsoft………………………………………………….5
➢ Influence of the stakeholders………………………….6
➢ Organisation structure………………………………….7
➢ Organisation aims……………………………………….8
➢ Organisation objectives
*Cancer Research UK…………………………………...9
*Microsoft………………………………………………...10
➢ Relationship and communication with
stakeholders………………………………………....11-12
➢ How structure allows to achieve its aims and
objectives………………………………………………...13
➢ Reasons of the succes………………………………...14
➢ Reference………………………………………………...15




1

, INTRODUCTION


The report will assess how each organisation’s features,
communications and relationships with internal and external
stakeholders, supports and allows the business in achieving its
aims and objectives to be successful. Cancer Research UK and
Microsoft will be presented as an example. Report will show the
clear difference between two contrasting firms.




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