AUDIENCE
Late Night Women's
Hour
, TARGET AUDIENCE
WHAT ARE THE TARGET AUDIENCE YOUNGER AUDIENCE: Alienating men?
PSYCHOGRAPHICS FOR - Targeted through the mode of address - Might imply that
30-50
LNWH? - Scheduling time the BBC thinks
The reformer Educated young women - Game of Thrones reference women's issues
The aspirer - Digital references are niche topics
BBC fans
- Topics such as extreme breastfeeding and that won’t appeal
RADIO 4 AUDIENCE:
Laverne fans taking your child to work reflect the to men
- Challenges typical radio 4
growing complexity of modern-day life for
audience profile, evident in Well educated
women
the presenter Laverne
ABC1 – 75%
EDUCATED AUDIENCE:
• Radio 4’s audience is often Young mothers
- Remit of “intelligent” programming
pigeonholed as being white High disposable income - Knowledgeable guests
and conservative middle
class. Left-wing – progressive
MIDDLE CLASS:
Value career over - Implied in the home episode about hygge
They must target everyone domesticity where there are discussions about dinner
including small ethnic groups parties and quilting
(BBC Asian Network) Gen X
- Sophisticated and intellectual language
Tech-savvy
SOCIALLY LIBERAL:
Niche, specialized audience
- Mixed speech service
Middle class - Listeners seeking intelligent discussion
, RADIO 4 AUDIENCE
RADIO 4 AUDIENCE AUDIENCE FOR RADIO 4
- Older adult
11.55 Million adults listen - Men
to Radio 4 each week - Upper class
- Highly educated
Loyal audience – 11 hours
a week
LNWH CHALLENGES RADIO 4'S TARGET AUDIENCE
Attracts 1.8 million unique - Women
browsers each week - Young adult
- Edgy/taboo content
49% male, 51% female - Laverne – controversial persona
Average age of 56
75% are ABC1
35-54 ABC1 TA make up
24%
Succeeder and Resigned
Late Night Women's
Hour
, TARGET AUDIENCE
WHAT ARE THE TARGET AUDIENCE YOUNGER AUDIENCE: Alienating men?
PSYCHOGRAPHICS FOR - Targeted through the mode of address - Might imply that
30-50
LNWH? - Scheduling time the BBC thinks
The reformer Educated young women - Game of Thrones reference women's issues
The aspirer - Digital references are niche topics
BBC fans
- Topics such as extreme breastfeeding and that won’t appeal
RADIO 4 AUDIENCE:
Laverne fans taking your child to work reflect the to men
- Challenges typical radio 4
growing complexity of modern-day life for
audience profile, evident in Well educated
women
the presenter Laverne
ABC1 – 75%
EDUCATED AUDIENCE:
• Radio 4’s audience is often Young mothers
- Remit of “intelligent” programming
pigeonholed as being white High disposable income - Knowledgeable guests
and conservative middle
class. Left-wing – progressive
MIDDLE CLASS:
Value career over - Implied in the home episode about hygge
They must target everyone domesticity where there are discussions about dinner
including small ethnic groups parties and quilting
(BBC Asian Network) Gen X
- Sophisticated and intellectual language
Tech-savvy
SOCIALLY LIBERAL:
Niche, specialized audience
- Mixed speech service
Middle class - Listeners seeking intelligent discussion
, RADIO 4 AUDIENCE
RADIO 4 AUDIENCE AUDIENCE FOR RADIO 4
- Older adult
11.55 Million adults listen - Men
to Radio 4 each week - Upper class
- Highly educated
Loyal audience – 11 hours
a week
LNWH CHALLENGES RADIO 4'S TARGET AUDIENCE
Attracts 1.8 million unique - Women
browsers each week - Young adult
- Edgy/taboo content
49% male, 51% female - Laverne – controversial persona
Average age of 56
75% are ABC1
35-54 ABC1 TA make up
24%
Succeeder and Resigned
