BTEC business unit 2 write up template

Unit 2 Developing a Marketing Campaign

Introduction to the Industry



Overview of the business



Marketing Aims and Objectives (SMART Goals)



The industry

Market size and share (Mass / Nice market)

Trends

Competitors Marketing Campaign

Competitor Name
Product
Price
Place
Promotion
Physical Environment
Processes
People
Costs
Timescale
Media Used
Appropriateness of the
marketing campaign


Target Market

• What age range/ gender etc

• How many people of that age and gender live in this country

• What primary research do you have to support your findings?



External Factors

Political



Economic

 Find GDP (disposable income)
 Find levels of inflation

, Social

What are the current trends when selling this type of product

How are customer tastes changing?

Technological

What technology is impacting on the sales of this type of product?

o Apps
o QR codes
o Digital Tickets
o Sharing experiences of this type of product?

Legal

What laws will impact on the sales of this type of product – any new laws?

• GDPR
• Advertising Codes

Ethical / Environmental

What are current ethical/environmental trends in the UK that will impact the sales of this product?

• Ethical sourcing
• Sustainable products
• Plastic



Primary Research

What research do you have to support your findings from PESTLE?



SWOT Analysis

Strengths Weaknesses




Opportunities Threats