Lecture notes
Lecture notes Consumer Behaviour Unit 8: Group Influences and Social Media (5BUS)
- Institution
- University Of Hertfordshire
- Book
- Consumer Behavior
Unit Objectives 1. Other people and groups, especially those that possess social power, influence our decisions. 2. Word-of-mouth communication is the most important driver of product choice. 3. Opinion leaders’ recommendations are more influential than others when we decide what to buy. 4. S...
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