Unit 3 – BTEC Level 3 National Extended Certificate, Learning Aim B & C: Planning & Evaluating the use of Social Media in Business (All Criteria's Met) (Distinction Level)

Joanne Uwera
BTEC Level 3 IT – Unit 3 (Social Media For Business)
Assignment 2 – Weekly Social Media Plan for Joanne’s Music Club

Date Channels Type of Post Content Caption/Headline/Keywords/Tags Justification – M2
The aim of this post is to help achieve the following
goals I have set out for the use of social media in
promoting and supporting my afterschool club:
Engage and socialise over music at school.
Post 1: Image Image of students  Grow a following and community on social media of 30
#Gravesend #StJohns #Music #Club
Day 1 Facebook and text. playing music and the minimum.
#MusicClub
Sunday Music Club enjoying  Have a minimum of 15 likes on each social media post.
Information themselves.  Have a minimum of 3 shares each social media post.
Hashtags generated with help from
https://ads.google.com/home/tools/keyword- Content on Facebook needs to be eye catching. In
planner/ order to attract people at first glance I need to
minimize the use of text.
Day 2 Instagram Post 1: Image Image of students Engage and socialise over music at school. The aim of this post is to help achieve the following
Monday and text. playing music and Learn new skills and make new friends. goals I have set out for the use of social media in
Music Club enjoying Click ‘learn more’ to gain more information. promoting and supporting my afterschool club:
Information themselves. #Gravesend #StJohns #Music #Club
Link to more #MusicClub  Grow a following and community on social media of 30
information the minimum.
 Have a minimum of 15 likes on each social media post.
Hashtags generated with support of
 Have a
https://ads.google.com/home/tools/keyword- minimum of 3
planner/ shares each
social media
post.

Content on
Instagram needs to
be eye catching so
the user stops
scrolling and
engages with
content. Once users
are interested in the
image if they want to
know more, then

, Joanne Uwera
BTEC Level 3 IT – Unit 3 (Social Media For Business)
Assignment 2 – Weekly Social Media Plan for Joanne’s Music Club

they will click on the Instagram page or in the post
they can click on the link provided to gain more
information.

The aim of this post is to help achieve the following
goals I have set out for the use of social media in
promoting and supporting my afterschool club:

 Grow a following and community on social media of 30
the minimum.
 Have a minimum of 15 likes on each social media post.
 Have a minimum of 3 shares each social media post.
We will be offering beverages and snacks.
#Gravesend #StJohns #Music #Club Video will
Video for the Video on the #MusicClub #Snacks automatically play
Day 3
Twitter Music Club beverages going on and other
Tuesday
Launch. to be supplied. Hashtags generated with support of posters in the
https://ads.google.com/home/tools/keyword- newsfeed are
planner/ likely to be sharing
more info so my
audience will take
more time
scrolling and if
video has immediate impact, users are more likely to
stay and engage with my content hopefully liking and
following.
Day 4 Facebook Image and text. Image of students Did you enjoy today, if so, what was your The aim of this post is to help achieve the following
Wednesday Question playing the piano favourite part? goals I have set out for the use of social media in
regarding the and enjoying #Gravesend #StJohns #Music #Club promoting and supporting my afterschool club:
Club. themselves. #MusicClub
 Grow a following and community on social media of 30
Hashtags generated with support of the minimum.
 Have a minimum of 15 likes on each social media post.
https://ads.google.com/home/tools/keyword-
 Have a minimum of 3 shares each social media post.
planner/